With a brand value of USD 20.0 billion, Nestlé remains the most valuable food brand globally for the tenth year running, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. Despite a small decline in brand value, down 4% from 2024, Nestlé’s brand value remains more than USD 7.0 billion greater than the second most valuable food brand, Lay’s, with a brand value of USD 12.7 billion, says Brand Finance. According to Brand Finance research, Nestlé notes strong consumer familiarity (9.7), understanding (7.6) and credibility (7.4), but lower engagement (5.8), preference (6.3), and notably, price acceptance (6.3). These scores underline the challenge Nestlé faces: maintaining its premium pricing position without alienating price‑sensitive consumers. That said, Nestlé holds the top spot as the most valuable food portfolio brand in 2025, with its wider portfolio brand valued at USD 65.4 billion, adds the company. Swiss chocolatier Lindt (brand value up 14% to USD 4.9 billion) ranks among the top 10 most valuable food brands globally, and the top six strongest food brands, and has emerged as a ‘brand to watch.’ Brand Finance research reveals that Lindt achieves a perfect 10 out of 10 score for price acceptance in core markets, including Germany, France, Spain, the United Kingdom and Switzerland, showcasing its ability to command a price premium and defend margins, says the company. Henry Farr, Valuation Director at Brand Finance says, “Lindt’s strong performance across key research metrics is reinforced by consumer perceptions. Brand Finance data shows that 63% of UK and 56% of Swiss consumers view Lindt as ‘expensive but worth the price,’ — the highest percentages among chocolate brands in both the UK and Switzerland. Similar sentiments are shared in Germany, with 57% of consumers signalling price acceptance and 60% associating Lindt with ‘great taste,’ highlighting its exceptional brand appeal and ability to validate its premium pricing — a significant competitive advantage.” Coca‑Cola (brand value up 32% to USD 46.3 billion) remains the most valuable non‑alcoholic drinks brand for the 11th consecutive year. Its brand value is now more than double that of runner‑up, Pepsi (brand value up 12% to USD 22.5 billion), adds the company. Coca‑Cola is also the strongest among the top 50 non‑alcoholic drinks brands, with a Brand Strength Index (BSI) score of 93.4 out of 100, concludes the company. For more information, visit www.brandfinance.com.

Nestlé and Coca-Cola Leads Global Food and Drink Rankings in 2025

Brand Finance’s 2025 report ranks Nestlé as the most valuable food brand worldwide and Coca‑Cola as the top non‑alcoholic drinks brand. Nestlé’s brand value is USD 20.0 billion, down 4% from 2024, while Coca‑Cola’s value is USD 46.3 billion, up 32%. The report also highlights Lindt’s strong price‑acceptance performance and compares the brands with competitors such as Lay’s and Pepsi.