7/7/2025, 4:41:27 PM | www.openpr.com | news
Facial Serum Market Innovations in Natural and Organic
The global facial serum market is projected to grow at a CAGR of 4.78% from 2024-2031, driven by demand for natural, organic, and anti-aging products. Key players include Unilever, Procter & Gamble, Estee Lauder, L'Oréal, and Kao. Recent developments include L'Oréal's €1B acquisition of Medik8, e.l.f. Beauty's $1B purchase of Rhode, and SKKY Partners' investment in 111Skin. The market is segmented by product type and distribution channel, with coverage across six major regions.