The moment is now. For sponsors, for investors, for fans...this is the moment to lean into women's soccer. But women's soccer is not just having a moment. It's the present and the future, on course for a meteoric rise. \n\nA joint report released by Nielsen and PepsiCo stated that with a predicted 38% growth in its global fan base by 2030, women's soccer has the potential to enter the top 5 sports globally, getting cozy with sports like tennis and motorsport (F1) up in the rarified air at the top. \n\nWomen's soccer boasts a unique fan base featuring a nearly 50/50 gender split with women expecting to take over the majority at 60% by 2030.\n\nFans also skew young and affluent with a knack for social media, a love of entertainment, and a passion for advocacy. For brands looking to sponsor the sport, that's the dream. An audience as invested as they are in growing the sport in new and creative ways, with the tools to make it happen.\n\nThink Gotham FC's Midge Purce making her Broadway debut in Chicago. A surprising but brilliant crossover to pull in a large fan base that shares the joy of entertainment and the financial means to experience that joy. \n\nOr Angel City FC gifting their fans shirts that read \"Immigrant City Football Club\" and \"Los Angeles is for everyone/Los Ángeles es para todos,\" marking the club as leaders in the pursuit of social justice and change. A powerful and important statement in today's climate, and one that gets them in front of the media.\n\nIn the United States, the national team is increasingly ethnically diverse (more accurately reflecting the makeup of the country), young, and wildly successful. It's the perfect recipe for inspiring the country's youth. \n\nAs Nielsen and PepsiCo point out in their report, if you've played the sport, you're 26% more likely to become a fan. The more grassroots efforts, the bigger the talent pool of players at the highest level and the larger the fan base. \n\nWomen supporting women, large companies putting their money where their mouth is, a seismic cultural shift...I'm excited, are you excited?

Nielsen and PepsiCo identify women's soccer as the sport to invest in now

A joint report by Nielsen and PepsiCo highlights the rapid growth of women's soccer, predicting a 38% increase in its global fan base by 2030. The sport is projected to enter the top 5 globally, with a 50/50 gender split in fans, 60% of whom expected to be women by 2030. The report emphasizes the sport's appeal to young, affluent audiences and its role in social advocacy, with examples like Gotham FC's Broadway crossover and Angel City FC's socially conscious branding.