MySize Inc. has appointed Borja Cembrero Saralegui as Chief Growth Officer (CGO) to accelerate global expansion and circular fashion strategy. Borja Cembrero Saralegui brings a proven track record in fashion-tech innovation, strategic growth, and AI deployment in retail. As co-founder and CEO of Naiz Fit?acquired by MySize in 2022?he played a pivotal role in scaling Naiz Fit's AI-powered sizing technology across more than 18 countries, helping global brands like Desigual and Canali reduce return rates, boost conversion, and deliver personalized shopping experiences.

In his new role as CGO, Cembrero will spearhead MySize's international expansion strategy, oversee potential partnership and M&A opportunities, and strengthen the Company's position as a category leader in AI-powered fashion & retail solutions. Cembrero joins the executive team at a pivotal moment, supported by potentially breakthrough technologies in virtual try-on, size personalization, smart data platforms and the recent announcement on entering the circular fashion segment through MySize's acquisition of Percentil, a leading managed marketplace for second-hand fashion. Recent innovations include the Integrated Virtual Try-On solution and Naiz Fit's Generative AI strategy unveiled at CES and NRF 2025.

As part of his expanded remit, Cembrero will also lead the development of growth-focused initiatives across MySize's SaaS portfolio and digital retail platforms, ensuring continued innovation and agility in evolving markets.

MySize Inc Appoints Borja Cembrero Saralegui as Chief Growth Officer

MySize Inc. has appointed Borja Cembrero Saralegui as Chief Growth Officer to accelerate global expansion and circular fashion strategy. Cembrero, co-founder of Naiz Fit (acquired by MySize in 2022), will oversee international growth, M&A opportunities, and the company's AI-powered fashion solutions. MySize has expanded into circular fashion through the acquisition of Percentil, a second-hand fashion marketplace, and is developing innovations like virtual try-on and generative AI.