Lotteria, a Korean-born burger franchise that opened its first store in Fluton, Los Angeles (LA), California, the U.S., is receiving enthusiastic responses there. According to the industry, on the 11th (local time), the first day of the pilot operation, the soft opening event attracted more than 500 visitors for four hours despite the heat exceeding 30 degrees. The following day, on the 12th (local time), the waiting was also successful. In fact, the images released on social media showed people in long lines to eat Lotteria hamburgers. During the prolonged waiting time, Lotteria also provided mass production and bottled water. The U.S. is the home of burgers with famous burger brands such as McDonald's, Burger King, In & Out, Shake Shack, and Five Guys, especially in the western part of the country, the In & Out is strong. Lotteria made a winning move with a menu that combines the 'taste of Korea' and local tastes. The location of the first store was set as Fullerton, which has a high proportion of Korean and Asian people, and the bulgogi burger set ($12.77) and shrimp burger set ($13.27) were the main menus. The two products recorded the highest sales volume on the first day. Although the price is higher than that of Korea, it is evaluated to be competitive compared to Five Guys and Shake Shack. It also sells the Bibimbap Rice Burger, which was conceived by Bibimbap, and the Firebird (Bulgogi + Shrimp) Burger, which was discontinued in Korea. French fries added Korean combinations such as K BBQ Fries and K Sweet & Spicy Chicken Fries. Cup shaved ice topped with chicken rice and yakgwa were also on the menu. The interior of the store also emphasized Korean colors. The Korean 'Lotteria' sign was attached to the main gate, and a picture symbolizing Korea and Seoul was engraved on the inner wall. Lotteria is preparing for an event for local consumers ahead of the grand opening on the 14th. A Lotte GRS official said, 'Koreans are visiting the store with the taste of memories and young locals are interested in K-food,' adding, 'We will focus on successful settlement of the first store.' Lotte GRS recently partnered with a local company to enter Malaysia and is also planning to enter Singapore in the future.

Lotteria, a Korean-born burger franchise that opened its first store in Fluton, Los Angeles (LA), Ca..

Lotteria, a Korean-born burger franchise, opened its first store in Fullerton, California, as part of a pilot operation that attracted over 500 visitors on the first day despite high temperatures. The store features a menu blending Korean flavors with local tastes, including bulgogi and shrimp burgers, and offers unique items like the Bibimbap Rice Burger and Korean-style fries. The franchise is preparing for a grand opening on August 14, 2025, and has expressed plans to expand into Malaysia and Singapore through a partnership with a local company.