Starbucks South Korea has urged customers not to bring bulky office equipment into its stores. The coffee chain has posted notices in its South Korean stores urging patrons not to bring desktops, printers, and desk partitions into the shops, per local news reports. The notice said items like desktops, printers, extension cords, and desk partitions would not be allowed in its outlets, as reported by Korea's JoongAng Daily and the Korea Herald. The notice also told customers to take their belongings with them when leaving their seats for long periods, and to let other customers share tables meant for multiple people. In response to a request for comment from Business Insider, a Starbucks representative said Starbucks Korea had updated its policy for its customers to 'have a pleasant and accessible store experience.' 'While laptops and smaller personal devices are welcome, customers are asked to refrain from bringing desktop computers, printers, or other bulky items that may limit seating and impact the shared space,' the representative said. She added that Starbucks Korea's new policy doesn't involve time limits for customers dining in stores. Pictures on social media show customers in South Korea putting up foldable partitions around their work areas in Starbucks stores, making the area inaccessible to other customers. Starbucks' new policy comes as a work-from-café trend, known in South Korea as 'cagongjok,' has swept the country. 'Cagongjok' translates to people who work or study in cafés for prolonged periods. In Seoul, the trend is fueled by the large number of cafés on every street corner. South Korea is Starbucks' third-largest market after the US and China, with more than 2,000 outlets. At the end of 2024, its store count surpassed Japan's. The Seattle-based coffee chain released its third-quarter 2025 earnings on July 29. It reported its sixth straight quarter of sales declines, with global same-store sales down 2% compared to a year ago. The company's stock has been down about 18% in the last six months but is flat compared to the start of the year. In his 'Back to Starbucks' turnaround plan for the US, CEO Brian Niccol implemented several measures to encourage customers to hang out in stores and use them as third spaces. Part of that plan involved bringing back ceramic mugs for hot drinks, introducing self-serve condiment bars. He also initiated design changes like adding more power outlets to make the cafés more comfortable and convenient.

Starbucks is asking customers in South Korea to stop bringing monitors, printers, and desk dividers into their stores

Starbucks South Korea has introduced a new policy prohibiting customers from bringing bulky office equipment such as desktop computers, printers, and desk partitions into its stores. The move aims to improve store accessibility and allow shared seating for all patrons. The policy does not impose time limits on customer stays and welcomes laptops and smaller personal devices. This action responds to the growing 'cagongjok' trend in South Korea, where people work or study in cafés for extended periods. Starbucks South Korea is the company's third-largest market after the US and China, with over 2,000 outlets. The company reported a sixth consecutive quarter of global same-store sales declines in Q3 2025, with sales down 2% year-over-year, and its stock has declined by about 18% over the past six months. In the US, CEO Brian Niccol's 'Back to Starbucks' plan includes measures like reintroducing ceramic mugs, self-serve condiment bars, and adding more power outlets to encourage longer customer stays in stores.