Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its acquisition of Semasio, a global provider of contextual targeting and audience data solutions. This strategic acquisition enhances Samba TV’s capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further solidifying its position as a leader in AI-powered omniscreen advertising. By acquiring Semasio, Samba TV will expand its global footprint as well as its capabilities for advertisers to define and reach granular audience segments through a unified approach that combines contextual, behavioral, and demographic data. Semasio, with over 100 customers in 50 countries across North America, Europe, and Asia Pacific, maintains over 1 billion stable user profiles globally and analyzes over 2.5 billion web pages each month, enabling advertisers to optimize campaigns in both ID-based and ID-less environments. The acquisition enables Samba TV to expand the availability of its AI-powered solutions by integrating its video data into Semasio’s platform, enhancing advertisers' ability to reach consumers with contextual relevance across digital, mobile, and CTV platforms. The Semasio platform is already widely deployed among programmatic trading desks enabling brands, agencies, and data owners to expand and activate first-party and third-party data at scale in dozens of countries worldwide. This combined offering addresses the increasing need for brands to operate in a cookie-less, privacy-conscious world, where first-party data and contextual intelligence are crucial for success. Combining Samba TV’s data and identity solutions with Semasio’s global audience and capabilities enables audience and contextual strategies to coexist seamlessly. By integrating Semasio’s robust data platform with Samba TV’s proprietary omniscreen measurement tools, advertisers will now have access to more precise and comprehensive solutions for campaign optimization and audience engagement across all digital and TV environments. This acquisition reinforces Samba TV’s comprehensive AI-based suite of tools to meet the growing demand for precise, scalable, and privacy-compliant targeting solutions across all media channels. Semasio will continue to operate as an independent business led by Pinkham who has been appointed general manager. The financial terms of the agreement were not disclosed.

Samba TV Announces Acquisition of Semasio, Strengthening its Position in Contextual Targeting

Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, has acquired Semasio, a global provider of contextual targeting and audience data solutions. This acquisition enhances Samba TV’s capabilities in delivering privacy-first targeting across digital and connected TV platforms and expands its global footprint.