Baozun (NASDAQ:BZUN) and ServiceNow (NYSE:NOW) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, earnings, valuation and dividends. \n\nThis table compares Baozun and ServiceNow”s top-line revenue, earnings per share (EPS) and valuation.\n\nServiceNow has higher revenue and earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.\n\nThis table compares Baozun and ServiceNow’s net margins, return on equity and return on assets.\n\n47.3% of Baozun shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 0.4% of ServiceNow shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.\n\nThis is a summary of recent ratings and recommmendations for Baozun and ServiceNow, as reported by MarketBeat. \n\nBaozun presently has a consensus price target of $3.20, indicating a potential upside of 22.61%. ServiceNow has a consensus price target of $1,068.23, indicating a potential upside of 13.99%. Given Baozun’s higher possible upside, analysts plainly believe Baozun is more favorable than ServiceNow.\n\nBaozun has a beta of 0.31, meaning that its share price is 69% less volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500. \n\nServiceNow beats Baozun on 13 of the 15 factors compared between the two stocks.\n\nBaozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.\n\nServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

Baozun (NASDAQ:BZUN) versus ServiceNow (NYSE:NOW) Head to Head Survey

This article compares Baozun and ServiceNow based on financial metrics, institutional ownership, analyst ratings, and volatility. Baozun has lower revenue and earnings than ServiceNow but trades at a lower price-to-earnings ratio, indicating it is more affordable. Baozun has higher potential upside per analyst ratings and lower volatility (beta of 0.31) compared to ServiceNow (beta of 0.94). ServiceNow has stronger institutional ownership (87.2%) and higher revenue, but Baozun is more favorable for investors seeking lower risk and higher upside potential.