Zeta Global unveils AI Agent Studio for marketers

NEW YORK - Zeta Global (NYSE: ZETA), a company specializing in AI-driven marketing solutions with a market capitalization of $3.59 billion, has announced the launch of its AI Agent Studio. This new offering is designed to enhance marketing efforts by allowing users to select, customize, and connect various AI agents to automate complex tasks, going beyond simple linear functions. According to InvestingPro analysis, Zeta appears slightly undervalued based on its Fair Value assessment.

AI Agent Studio, now available to Zeta customers, is part of a suite of generative AI tools that facilitate the creation of complex marketing workflows. The companion feature, Agentic Workflows, is currently in beta and enables marketers to orchestrate interconnected AI agents for increased efficiency and precision in automating tasks.

David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, highlighted the company’s commitment to actionable AI in marketing. The company’s strong execution is evident in its impressive 38% year-over-year revenue growth and healthy 60.27% gross profit margin. Steinberg pointed to the adoption of Zeta’s Data Cloud AI by 126 brands in its first year and a more than 40% increase in consumption revenue in 2024, signaling a significant acceleration from 2023.

Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global, described the launch of Agentic Workflows as a pivotal moment for the industry. He emphasized the shift from isolated AI tools to systems that work autonomously, heralding a new era of marketing efficiency and effectiveness.

Agentic Workflows offer marketers the ability to automate various tasks, including programmatic media optimization, customer journey optimization, campaign creation, and data onboarding. These workflows can be customized to meet specific business needs and are supported by the Zeta Marketing Platform, which provides an intuitive framework for building custom AI agents and a library of prebuilt options. The company maintains strong liquidity with a current ratio of 3.09, indicating robust operational flexibility. InvestingPro subscribers can access 7 additional key insights about Zeta’s financial health and growth prospects, including detailed analysis of its cash flow generation and profitability outlook.

Zeta Global’s move to enhance its AI marketing cloud with AI Agent Studio and Agentic Workflows represents a significant step in the evolution of AI-powered marketing automation. The company, founded in 2007, continues to focus on providing solutions that simplify sophisticated marketing efforts while personalizing consumer experiences across channels. For a comprehensive understanding of Zeta’s market position and future potential, InvestingPro offers an in-depth research report, part of its coverage of over 1,400 US equities, providing actionable insights for informed investment decisions.

This article is based on a press release statement from Zeta Global.

In other recent news, Zeta Global Holdings Corp reported strong fourth-quarter earnings for fiscal year 2024, with revenue reaching $315 million, a 50% increase from the previous year, surpassing the forecast of $294.78 million. Despite this revenue growth, the company’s earnings per share (EPS) fell short of expectations, coming in at $0.06 compared to the anticipated $0.224. Analysts from Needham and BofA Securities have responded positively to these results, with Needham maintaining a Buy rating and a $43 price target, while BofA Securities raised their target from $30 to $32, citing Zeta’s robust performance. The company’s guidance for fiscal year 2025 includes a revenue projection of $1.24 billion, marking a 23.3% year-over-year increase, which exceeds consensus estimates. Zeta Global’s recent acquisition of LiveIntent has contributed significantly to its financial outcomes, with organic revenue growth projected at 13.7% for 2025, excluding political revenue. Analysts are optimistic about Zeta’s market share growth in the marketing and ad-tech sector, supported by its strategic focus on AI-driven solutions. The company’s outlook for 2025 and beyond remains strong, with expectations to achieve over $2.1 billion in revenue by 2028.

Zeta Global unveils AI Agent Studio for marketers

Zeta Global, a New York-based AI-driven marketing solutions company, launched AI Agent Studio, enhancing its suite of generative AI tools. The new offering allows users to select, customize, and connect AI agents for complex task automation. The company also announced Agentic Workflows in beta, which enables marketers to orchestrate interconnected AI agents for increased efficiency. Zeta Global reported strong fourth-quarter earnings, with revenue reaching $315 million, and guided for $1.24 billion in fiscal year 2025. The acquisition of LiveIntent has bolstered Zeta's market position.