McDonald’s is launching the Chicken Big Mac, and Kai Cenat is the official taste tester. McDonald’s is rolling out a new menu item in the United States, and the chain is enlisting a Twitch superstar as one of the item’s launch partners. Kai Cenat will use his stream to provide taste tests and reactions for the new Chicken Big Mac, which arrives across U.S. McDonald’s locations on October 10. Cenat’s blockbuster streams make him one of the biggest draws on Twitch. As the Bronx native’s star has risen, he has been offered sponsorships from major consumer brands. He already showed up alongside Snoop Dogg in a T-Mobile commercial, and his latest corporate partner is the world-famous Golden Arches. To promote the Chicken Big Mac — a poultry-forward version of a fast food classic — McDonald’s teamed up with Cenat to solicit ‘unfiltered reactions’ from the streamer and his ‘famous friends.’ Cenat introduced the partnership with a brief video on his surging YouTube channel.

McDonald’s is launching the Chicken Big Mac, and Kai Cenat is the official taste tester

McDonald’s is launching a new menu item, the Chicken Big Mac, in the United States, set to debut on October 10. The fast-food chain has partnered with Twitch superstar Kai Cenat as the official taste tester, leveraging his popular streaming presence to provide unfiltered reactions and promote the poultry-forward version of the classic Big Mac. Cenat, a prominent figure on Twitch and a Bronx native, has previously collaborated with brands like T-Mobile and Snoop Dogg, and this partnership marks his latest corporate endorsement with McDonald’s.