IFF, a global leader in flavors, fragrances, food ingredients, health and biosciences, has announced the launch of POWERFRESH ACE 2000 to the US market. This next-generation fresh-keeping enzyme solution is designed to help industrial bakeries deliver bread with improved softness, resilience and cohesiveness throughout shelf life — meeting specific consumer demands while improving operational efficiency.\n\n\"Developed by IFF’s biosciences experts, this advancement underscores our commitment to helping bakeries deliver exceptional value and maintain a competitive edge in the industry,\" says Clementina Dellomonaco, senior vice president of food biosciences at IFF. \"Whenever we enhance the consumer experience, we help our customers build stronger brand equity, drive repeat purchases and unlock long-term growth.\"\n\nAs ingredient prices rise and consumer expectations for long-lasting freshness continue to grow, bakeries face pressure to maintain product quality without increasing operational strain. US consumers respond well to bread marketed as \"fresher for longer,\" and many expect at least four days of freshness at purchase. POWERFRESH ACE 2000 addresses these priorities by improving softness and resilience for up to 34 days, while reducing waste and inventory complexity.\n\nIn IFF-led trials, POWERFRESH ACE 2000 demonstrated a strong performance across both white and whole-wheat bread applications. This enzyme consistently delivered superior resilience while maintaining structure and visual appeal, even at lower dosage levels compared to market alternatives, resulting in stable loaves with excellent texture and mouthfeel. Crucially, it preserved the soft, yet easy-to-butter texture that consumers prefer, even several days after purchase.\n\n\"As a staple food, bread is a regular fixture in consumers’ baskets — so expectations for quality are high and constant,\" says Emily Wagener, industry leader for food and beverage enzymes for North America at IFF. \"At the same time, bakeries face challenges that require smarter solutions. POWERFRESH ACE 2000 is bakers’ ally to deliver high-quality products with the delicious texture and freshness consumers expect, every time.\"\n

IFF launches POWERFRESH ACE 2000 bread fresh-keeping solution

IFF, a global leader in food ingredients and biosciences, has launched POWERFRESH ACE 2000, a next-generation enzyme solution designed to extend the freshness of bread in industrial bakeries. The product improves softness, resilience, and cohesiveness for up to 34 days, helping bakeries meet consumer demand for longer shelf life without increasing operational costs or waste. The solution has been tested in both white and whole-wheat bread and performs well at lower dosage levels, preserving texture and visual appeal. The launch targets the US market and is positioned to support bakery efficiency and brand equity.