AI Startup Luma Is Opening a Lab in Hollywood
The AI Hollywood race is intensifying as Luma AI, which is behind one of the more novel of a new wave of video generators, says it’s planting a flag in Los Angeles.The Northern California company is starting Dream Lab LA, a studio space where it hopes to explain its mission to the entertainment business while recruiting and training filmmakers to use its tools. The news is the latest move from what is becoming an onslaught of AI video models (basically, products that let a person create or change a video without staging a physical shoot) into the filmmaking space.“We need even higher levels of intelligence in creative work, and that’s what Luma is committed to building,” Amit Jain, the company’s CEO, said in an interview with The Hollywood Reporter.As part of the announcement Luma has hired Verena Puhm, a producer and writer with BBC and CNN credits,...

AI Startup Luma Is Opening a Lab in Hollywood

Luma AI, an AI startup, is establishing Dream Lab LA in Los Angeles to advance its AI video generation technology and integrate AI tools into the entertainment industry. The move follows a surge in AI-driven video models entering the filmmaking space.