Force Nxt launches a new TVC showcasing innerwear as a crucial part of personal style, highlighting bold designs and sleek fits. Directed by Uzer Khan and conceptualized by Lowe Lintas, the campaign emphasizes seizing opportunities with confidence in every outfit layer. Managing Director Vinod Kumar Gupta asserts innerwear is a statement of pride and self-expression. A still from an ad. Force Nxt, an innerwear, athleisure and activewear brand, has unveiled its latest TVC, embodying the brand’s tagline – 'For What’s Nxt.' The TVC is a statement for those who don’t wait for opportunities but create them. Also, it states that one’s innerwear is just as important as the rest of their outfit—because one never knows when they’ll get the perfect moment to flaunt it. Advt The campaign, conceptualised by Lowe Lintas, talks about the current lifestyle of youngsters. From bold waistbands to sleek, well-fitted designs, the film highlights how today’s innerwear is an essential part of personal style. Vinod Kumar Gupta, managing director, Dollar Industries, said, ‘Innerwear is no longer meant to be hidden. It’s a part of self-expression, confidence, and style. With our latest TVC, we showcase how Force NXT redefines innerwear—making it something men take pride in flaunting, just like any other part of their outfit.’ The film, directed by film director Uzer Khan, is a montage depicting the current lifestyle of today’s generation. The TVC is all about embracing confidence and spontaneity. Innerwear is no longer just an essential—it’s an extension of personal style. Commenting on the campaign, Mohit Pasricha, unit creative director, Lowe Lintas said, ‘We wanted to flip the script on innerwear—why should it stay hidden when it’s this stylish? This TVC is all about those unexpected yet perfect moments when your Force Nxt innerwear gets its time in the spotlight.’

Force Nxt's new TVC proves that fashion starts within

Force Nxt, an innerwear, athleisure, and casualwear brand, has launched a new TVC emphasizing the importance of innerwear as a crucial part of personal style. Directed by Uzer Khan and conceptualized by Lowe Lintas, the campaign, titled 'For What’s Nxt,' showcases bold designs and sleek fits. Vinod Kumar Gupta, Managing Director of Force Nxt, emphasized that innerwear is a statement of pride and self-expression. The TVC aims to highlight that innerwear is an essential part of personal style and can be flaunted like any other outfit component.