Baozun (Nasdaq: BZUN and HKEX: 9991), China's leading brand e-commerce solution provider and digital commerce enabler, has announced the filing of its annual report on Form 20-F for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission. The annual report is accessible through multiple channels, including the company's investor relations website, SEC's website, and HKEX's website. In line with its ESG initiatives, Baozun has implemented new arrangements for electronic dissemination of annual reports to shareholders and ADS holders. Printed copies can be requested through the company's IR Department. The Company has also published its annual report in Hong Kong pursuant to the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the \"HKEX\"). Baozun Inc. comprises three major business lines -- Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than 490 brands from various industries and sectors around the world, including East and Southeast Asia, Europe and North America as of December 31, 2024.

Baozun Enhances Investor Access: Digital-First Annual Report Marks Major ESG Milestone

Baozun Inc., China's leading brand e-commerce solution provider, has filed its annual report for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission and the HKEX. The company has implemented new arrangements for electronic dissemination of annual reports to shareholders and ADS holders, marking a significant ESG milestone. Baozun Inc. operates three major business lines and serves over 490 brands globally.