Kellanova & WK Kellogg Co

San Francisco sues Kellogg, General Mills, PepsiCo, Mondelez and more over ‘engineered’ foods

03-Dec-2025

By Gill Hyslop

City officials say some of America’s biggest brands helped shape eating habits that are now coming back to haunt public health budgets

Biscuits, cookies & crackers: What’s trending now and into 2026

25-Nov-2025

By Gill Hyslop

Premium treats, grab-and-go minis and a burst of festive innovation are giving the aisle more energy than it’s had in years

General Mills, WK Kellogg & Ferrero spark a fresh fight for the breakfast bowl

18-Nov-2025

By Gill Hyslop

Once the poster child for easy mornings, breakfast cereal has been losing shelf swagger. Now a new wave of innovation, investment and protein‑packed reinvention is pushing the category back into the spotlight

NPD: Feel‑good snacking gets serious as brands go big on nostalgia, kindness & chaos

18-Nov-2025

By Gill Hyslop

From colorless chips to collectible crisps and gooey skillet cookies, this season’s launches show how playful storytelling is reshaping what shoppers expect from a simple snack

Sustainability gets real: It’s crunch time for Europe’s snack makers

05-Nov-2025

By Gill Hyslop

New ESA president Christopher Gosau says the region’s snack makers must turn bold sustainability promises into measurable progress or risk losing credibility

Halloween: The White House gets spooky, Pringles begins to glow and McVitie’s brings back Jaffaween

28-Oct-2025

By Gill Hyslop

From the White House lawn to your local supermarket, brands are pulling out all the tricks this Halloween with glowing crisps, monster bakes and desserts to die for

Opinion

The snackdown: Apparently, we forgot what potato chips are made from

22-Oct-2025

By Gill Hyslop

Turns out, more than half of us didn’t know chips are made from potatoes – and now food brands are scrambling to remind us what we’re actually eating

Opinion

The snackdown: Mars may win EU approval but retailers will decide Pringles’ fate

14-Oct-2025

By Gill Hyslop

The European Commission may be ready to wave through Mars’ $36 billion takeover of Kellanova, but in Europe’s snack aisles, the regulator isn’t the kingmaker. The retailers are

Press start to snack: Inside the $200 billion gaming boom brands can’t ignore

09-Oct-2025

By Gill Hyslop

Ahead of FoodNavigator‑USA’s free webinar ‘Fueling Fun: Connecting with Esports Enthusiasts and Everyday Gamers FTW’ (October 15), we look at how brands from Doritos to Heinz are stepping inside the $200 bn gaming economy

Ferrero’s WK Kellogg takeover has everyone talking

07-Oct-2025

By Gill Hyslop

With Ferrero’s $3.1 billion deal for WK Kellogg done and dusted, the cereal aisle is buzzing again and competitors are scrambling to figure out what this means for the rest of Big Food

GLP‑1‑friendly snacks: protein‑packed NPD

03-Oct-2025

By Gill Hyslop

Weight‑loss drugs are changing the way people snack and brands are answering with protein‑packed launches designed to keep cravings at bay while delivering serious flavor. Done deal: WK Kellogg now a subsidiary of Ferrero

30-Sep-2025

By Flora Southey

Less than three months after the acquisition announcement, WK Kellogg is a wholly owned subsidiary of Ferrero

Opinion

The snackdown: Trump calls ESG a scam – why snack giants call it survival

29-Sep-2025

By Gill Hyslop

ESG’s under political fire in Washington, but the snack giants keep flexing. From Oreos to Doritos, their reports show that in today’s food industry, trust’s as valuable as profit. From Oreos to Ozempic: Inside the $100 bn Free From race

25-Sep-2025

By Gill Hyslop

Gluten‑free cookies, sugar‑free chocolate and GLP‑1 diets are colliding. The world’s biggest food makers are scrambling to stay relevant

Buffalo Wings, Stranger Things and greener packs: Chips NPD heats up

23-Sep-2025

By Gill Hyslop

A wave of global flavors is storming the snack aisle. Yet research shows that for many consumers, the crunch on the outside matters just as much as the crunch inside the bag

Final countdown: Ferrero‑Kellogg merger one step closer to completion

22-Sep-2025

By Flora Southey

Following a landslide shareholder vote, the merger deal is expected to close within days

Banks, bakers and brands bet on Africa’s supply chain

19-Sep-2025

By Tawanda Karombo

Erratic weather and rising costs are forcing Africa’s food sector to rethink how it sources grain and dairy – and how to keep bakeries and cereal lines running

Mars‑Kellanova Deal: Commission restarts the clock

18-Sep-2025

By Donna Eastlake

The EU has resumed its investigation into Mars’ $35.9 bn merger with Kellanova, following a stop in July

Opinion

The snackdown: Can bread ever be clean with glyphosate in the mix? 11‑Sep‑2025

By Gill Hyslop

Bayer’s latest push for legal immunity puts the future of ‘clean’ bread and cereal under the spotlight

Pumped for pumpkin NPD: Fall’s favorite flavor is back in force

08‑Sep‑2025

By Gill Hyslop

From cookies and coffee to yogurt and popcorn, pumpkin spice is once again ruling the shelves

Sustainable September

What shoppers really think of climate‑smart chips and planet‑saving pastries

02‑Sep‑2025

By Gill Hyslop

Shoppers swear they care about sustainability, but in the snack aisle it’s still price, taste and convenience that decide what goes in the basket. So are ‘climate‑smart’ breads and biscuits set to stay niche or can they crack the mainstream? Opinion

The snackdown: MAHA throws a Froot Loop at Kellogg’s

02‑Sep‑2025

By Gill Hyslop

Once the pride of America’s breakfast table, Kellogg’s now finds itself in the crosshairs of Robert F. Kennedy Jr’s Make America Healthy Again crusade. The fight over Froot Loops isn’t just about dyes – it’s a test of whether Big Food can survive a… The UPF lawsuit that fizzled – and why the next one might not

27‑Aug‑2025

By Gill Hyslop

A US judge tossed the first big UPF lawsuit, but with mounting science and regulators circling, bakery, snack and cereal brands shouldn’t breathe easy just yet

Flavor bombs: 11 snack launches that push the taste envelope

26‑Aug‑2025

By Gill Hyslop

From swicy seaweed to smoky crisps and cupcake bites, these NPD show flavor is still the ultimate snack currency

From Pringles cookies to bread in a suitcase: 15 snacks redefining fun

19‑Aug‑2025

By Gill Hyslop

Beckham‑backed honey snacks, Pringles‑topped cookies and even a suitcase built for sliced bread — the latest wave of NPD pushes boundaries of fun, flavor and fandom

Kellogg’s artificial colors deal marks a turning point for cereal’s corporate accountability

14‑Aug‑2025

By Gill Hyslop

WK Kellogg Co.’s binding deal to drop petroleum‑based dyes marks a turning point for a $10 bn US category, raising the bar on trust, regulation and corporate accountability

The snackdown

Snacklash: Why Big Food’s boldest deals are being rethought

08‑Aug‑2025

By Gill Hyslop

As scrutiny mounts over Bimbo’s stalled bid for Wickbold, Mars’ frozen takeover of Kellanova and Smucker’s costly Hostess misfire, the M&A playbook in bakery and snacks is under serious pressure – from regulators, consumers and the market itself

Mars scales up for snack domination with $2 bn power play

01‑Aug‑2025

By Gill Hyslop

With a new $240 m Nature’s Bakery plant opening in Utah and a $36 bn Kellanova deal underway, Mars is laying the groundwork for a US snack empire

Mars‑Kellanova deal in jeopardy as Commission ‘stops the clock’

01‑Aug‑2025

By Donna Eastlake

European Commission pauses review of $35.9 bn Kellanova deal, citing “missing information”

Texas AG targets Mars over continued use of artificial colours

17‑Jul‑2025

By Gill Hyslop

Despite making a public commitment nearly a decade ago to phase out artificial colours, the M&M’s and Skittles maker is in hot water over its continued use of synthetic dyes in the US

Can Ferrero breathe new life into breakfast?

16‑Jul‑2025

By Flora Southey

The Italian confectioner is buying into breakfast cereals, hoping to stir up a category that’s seen better days

GROWTH ASIA SUMMIT 2025

Mars Wrigley taps consumer obsession to fuel brand growth in APAC

16‑Jul‑2025

By Pearly Neo

New tactics emerging as a global giant rethinks how to win hearts, minds – and wallets – across a complex region

Synthetic dyes are out. Here’s who’s in and how they’re achieving it

11‑Jul‑2025

By Gill Hyslop

Major food companies like General Mills, Kraft Heinz, Conagra and Smucker are leading a sweeping shift away from synthetic colours. Here’s where the US food industry stands right now

It’s official: Ferrero buys Kellogg in $3 bn deal

10‑Jul‑2025

By Flora Southey

The rumours are true. Ferrero Group in Europe is acquiring cereals major WK Kellogg in North America

Kellanova & WK Kellogg Co

The page lists recent news items about Kellanova and WK Kellogg Co, covering acquisitions, regulatory actions, product launches, and industry trends in the bakery and snack sectors.