The competition between startups and big companies such as Google and Meta to offer compelling AI video creation tools has entered a new phase. Luma AI, a startup founded by former Googlers and others, is dramatically expanding its Dream Machine AI video model with a new interface, mobile app and new image generation foundation model. The model, Luma Photon, combines personalization, efficiency and creative power to push the boundaries of image and video creation. Now available on web and iOS, the new Dream Machine aims to blend simplicity and sophistication across input devices through a unified intuitive conversational interface. With over 25 million registered users since its launch in June 2024, Dream Machine is evolving into a subscription-based service for both casual creators and professionals in industries such as fashion, marketing and filmmaking. The platform’s new personalization features, including multi-image prompting and single-image character references, enable users to bring their visions to life with greater accuracy and detail. Luma AI envisions a future where visual creation is as seamless and accessible as typing text. Dream Machine bridges this gap, making advanced generative tools usable for everyone, from hobbyists to industry professionals. The updated Dream Machine is offered in four pricing tiers: Hobbyists: $9.99/month, Explorers: $29.99/month, Professionals: $99.99/month, and Enterprise: Custom pricing for large teams. These tiers provide flexibility for users with varying needs, whether they’re creating for personal projects or commercial ventures. Since its founding in 2021, Luma AI has raised $80M in funding from strategic investors including Andreessen Horowitz, Amplify Partners, Matrix Partners, General Catalyst, and South Park Commons.

Luma expands Dream Machine AI video model into full creative platform, mobile app

Luma AI, a startup founded by former Googlers, is expanding its Dream Machine AI video model into a full creative platform, including a new interface and mobile app. With over 25 million registered users since its launch in June 2024, Dream Machine is evolving into a subscription-based service with four pricing tiers for different user needs. Luma AI has raised $80M in funding from strategic investors.