8/12/2025, 9:31:26 PM | wwd.com | news

    Shoe Prices Started to Climb in July After Months of Declines

    Shoe prices in the U.S. began rising in July after months of declines, with a year-over-year increase of 0.9 percent according to Footwear Distributors and Retailers of America (FDRA) data. This reversal follows five consecutive months of falling prices, with men’s footwear seeing the largest increase at 1.2 percent — the highest in nine months. Women’s and children’s footwear also reversed declines, rising 0.9 percent and 0.2 percent, respectively. The price increases are linked to broader inflation, which rose 2.7 percent year-over-year in July, and higher import duties on footwear from countries like Vietnam, Indonesia, and China. While some brands like Crocs Inc., Rocky Brands, and Steve Madden Ltd. have implemented selective price hikes, Nike maintained stable pricing for its Jordan and kids' lines. Parents are concerned about rising costs, with a study by AlixPartners and FDRA suggesting they may trade down or reduce purchases. Tariff policies, including a proposed 20 percent duty on Vietnam and 19 percent on Indonesia, and a 30 percent duty on China (set to expire in November), are contributing to increased costs. Despite these pressures, FDRA notes that U.S. footwear imports from China are expected to drop below 50 percent of total volume due to long-term production diversification.

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