Parks Associates' latest research shows 47% of US internet households now own a security solution, either a system or a security device, and 35% have a paid security service. The research firm will host the CONNECTIONS™ virtual roundtable, 'Intelligence Over Hardware: Security Meets Smart Tech', in partnership with Ubiety Technologies, on August 12 at 12 PM CT, to discuss strategies for security providers to differentiate their offerings by leveraging AI and software-driven solutions that can accurately interpret and respond to real-world conditions. The Roundtable will feature Keith Puckett, Founder and CEO of Ubiety Technologies, and executives from ADT, Brinks Home, Evolution Digital, and Hotwire Communications. The discussion will highlight Parks Associates' security and monitoring research and address how advanced AI technologies are unlocking new value and ensuring relevance and value for the next generation of security solutions. "Technologies like intelligent presence detection, contextual awareness, and adaptive learning transform traditional security systems into smart, responsive platforms that anticipate user needs, reduce false alarms, and deliver expanded and new experiences," said Elizabeth Parks, President & CMO, Parks Associates. "AI-driven security platforms empower monitoring centers and dealers to serve customers better and minimize unnecessary use of emergency response teams." "Customer expectations in residential security are evolving fast — and presence intelligence is set to become the cornerstone of value for the next generation of buyers," said Keith Puckett, Founder and CEO of Ubiety Technologies. "Ubiety is leading this shift with an AI-powered platform built for the future. We're not just adapting to change — we're defining it, as we set our sights on empowering the next 30 million homes with smarter, more intuitive security." Consumers and industry are embracing AI applications that provide greater context and can deliver faster and more reliable responses. Parks Associates research finds 40% of US internet households value the ability in an AI-powered smart home application to know and notify them when an unknown person approaches their home.

Parks Associates: 47% of US Internet Households Own a Security Solution, and 35% Have a Paid Security Service

Parks Associates' latest research indicates that 47% of U.S. internet households own a security solution, either a system or device, with 35% subscribing to a paid security service. The research highlights the growing integration of AI in residential security, emphasizing features like intelligent presence detection, contextual awareness, and adaptive learning. A virtual roundtable titled 'Intelligence Over Hardware: Security Meets Smart Tech' is scheduled for August 12 at 12 PM CT, co-hosted by Parks Associates and Ubiety Technologies, featuring executives from ADT, Brinks Home, Evolution Digital, and Hotwire Communications. The event explores how AI-driven platforms are transforming traditional security systems into responsive, user-centric solutions that reduce false alarms and improve customer experience.