Young Audiences Prefer Highlights Over Live Sports: Survey Reveals

Are Live Sports Under Threat? Two-thirds of Global Sports Executives Concerned Live Sports at Risk of Losing Relevance

Young audiences prefer highlights to live sports reveals new study

A recent survey by Altman Solon, involving 3,000 global sports fans and 220 global sports executives, shows that younger audiences prefer highlights and short-form videos over live games. Two-thirds of sports fans find it difficult to access live sports, and 43% are unwilling to pay current pricing models. This trend raises concerns among global sports executives about the future relevance of live sports, although overall interest in sports remains strong.

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Shift in Sports Ticket Purchasing Behavior and Marketing Strategies

Viral Dances, Makeup Tutorials and Now … Sports Tickets

Recent trends in sports marketing show a significant shift in fan behavior and purchasing decisions.  Ticket purchases are happening much faster, often within 72 hours or even on the day of the event. Teams are adapting by focusing on short-form video content on platforms like TikTok and Snapchat, creating engaging experiences at games (better bands, food, etc.), and leveraging data and insights to target specific audiences.  This faster purchasing timeframe and increased reliance on social media for marketing present both challenges and opportunities for teams and marketing platforms.

Sports Analytics Market To Register 23.8% CAGR By 2031

Sports Analytics Market To Register 23.8% CAGR By 2031, ...

The sports analytics market is experiencing significant growth, with a projected increase from USD 3.84 billion in 2023 to USD 4.75 billion by 2031, reflecting a compound annual growth rate (CAGR) of 23.8%. This growth is attributed to advancements in technology and the increasing demand for data-driven insights in sports. Live Sports.AI stands to benefit from this expanding market, particularly with the upcoming launch of Feed Construct's Live Sports Data SaaS in July 2024, which will enhance the collection and analysis of sports data.

Live Sports.AI provides video-based game analytics and infrastructure for coaches and athletes to manage their games and improve performance.

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