The global ATV and UTV market is projected to grow from $10.25 billion in 2024 to $11.13 billion in 2025, with a CAGR of 8.5%, driven by military utilization, emerging markets, population growth, and environmental awareness. The market is expected to reach $15.76 billion by 2029, growing at a CAGR of 9.1%. Key players include Suzuki Motor Corporation, Hisun Motors Corporation, Kubota Corporation, Honda Motors Co Ltd, and Textron Inc. The market is experiencing trends such as the production of electric ATVs and UTVs to reduce emissions, the development of amphibious vehicles, and collaborations to enhance market presence.