ActionIQ provides a Customer Data Platform (CDP) that helps businesses manage and utilize customer data for marketing purposes.

ActionIQ

ActionIQ is a new kind of customer data platform that lets marketing teams tap directly into central data sources and activate it anywhere in the customer journey. Unlike traditional CDPs, ActionIQ keeps data securely where it lives and makes it easy for marketers to design personalized interactions that unlock revenue across the entire customer lifecycle. We are backed by top-tier VCs Andreessen Horowitz, Sequoia Capital, and March Capital. We partner with enterprise brands such as Albertsons, e.l.f., Dell, The Washington Post and many more to achieve growth through extraordinary customer experiences.

Andreessen Horowitz

FirstMark

Sequoia Capital

March Capital

Bowery Capital

Balius Partners

ActionIQ is thrilled to announce its recognition in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms. This industry-first report, we feel marks the transition of CDPs to critical elements of a brand’s marketing tech stack. 

You can download the complimentary report, courtesy of ActionIQ here, to see:
✔️ Which CDPs are recognized in the Magic Quadrant
✔️ Impartial validation of strengths and cautions for each CDP
https://lnkd.in/eFZ3vf6a

Coming soon! Join ActionIQ with Snowplow to dig into the competitive edge that CDI + CDP brings brands from data collection to activation🔥 Register here 👉 https://hubs.li/Q02M2t1w0

ActionIQ ❤️s our partners. We were so excited to join Acxiom down in Arkansas to talk partnership, supporting our customers, and of course, enjoy some country cooking together in true Arkansas style 🥘 Thanks for an amazing day!

Look familiar? We're here to help — click through for help with 7 common requests data engineers get from marketing in their day-to-day 👉 https://hubs.li/Q02LNFnQ0

#Composable #CDP #data

This week! Join ActionIQ and MetaRouter for your coffee break ☕  https://hubs.li/Q02LK1tb0 

You'll get the full scoop on Google's recent #thirdpartycookie reversal, and learn what you can do now to stay ahead of the curve 🛣️

Looking for some #MondayMotivation 💡 Hear from Saks, Northwestern Mutual, Brightspeed and Liberty Latin America: https://hubs.li/Q02LJG5t0

See how these data leaders help their marketing teams boost business goals with a Composable CDP — with faster, better audience segmentation and campaign orchestration, no data duplication.

Catch one of our favorite quotes here and head to the blog for more ❤️

“In the past, with passing [data] back and forth, measuring size and execution and manually moving data left and right, it took three weeks to a month for campaigns to go live. That’s where you miss revenue opportunities. With ActionIQ, because the data is ever present and it’s so easy to use, the [marketing] teams are able to be much more spontaneous and creative in how they’re going to market with segments. Now, it’s fun to do.”
Jonathan Bradley
Senior IT Manager, Marketing Technology and Customer Insights at Brightspeed

Another weekend is almost here! Before you unplug, catch up on the latest:

Interviews with Larry Weber, Founder & Chairman of Racepoint Global on technology for good from his latest book, Justin DeBrabant from ActionIQ on the importance of the speed of #customerdata and more.

Plus, Ashley Hillman of UPS Capital® shows us how to take greater control over your deliveries on our video show!

And, news about Google's federal ruling, our latest #DXP book, and research from Beautiful.ai.

Plus, much, much more!

Happy Acronym Friday y'all!

Just kidding. That's not a thing. 

Do you know what is? Integrating GMP with a CDP like ActionIQ. IYKYK and this can be a game-changer. Discover how leveraging first-party data can enhance targeting, optimize campaigns, and deliver personalized experiences. 

https://bit.ly/4dKD557

Cookies 🍪 . 
No cookies 🙅♂️ 🍪 . 

Whatever.

Reverse ETL and Composable CDP? These solutions aren't synonymous 👉 https://hubs.li/Q02Lt-Rs0

In the latest on our blog, we’ll break down the definition and architecture of both Reverse ETL and Composable CDPs.
#composable #CDP #architecture

Choosing the right CDP to help you achieve your business goal means hitting the books 📚 Here's a great place to start.  https://hubs.li/Q02LqMGZ0

Whether you're actively looking or doing some light research, the Gartner Magic Quadrant for CDPs has what you need.

You'll get:

👀 An impartial view into each CDP’s position in the market
💪 The strengths and cautions of each CDP in the Magic Quadrant™
📈 The information you need on which CDP will best support your business

And you'll see how ActionIQ leads in warehouse prowess and AI ✨

#CDP #CustomerData #Martech

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