Artefact helps organizations bring clarity to complex problems, uncover opportunities for impact, envision meaningful experiences with new technology, and craft products, services, and systems.

Artefact

Artefact | 17,556 followers on LinkedIn. We help leaders harness the power of design to make change and do good.

Product + UX Design, Strategy + Innovation. | Artefact is an award-winning responsible strategy and design firm. We help your organization face the future with confidence and craft the products and experiences that bring your vision to life. Our touchstone is responsible design – creating lasting value for people, business, and society.

Walt Brown

Matthew Jordan

Rob Girling

UX researcher and strategist with 10 years experience helping organizations ground product strategy in human-centered insight within domains…

Jeff Turkelson

If generative AI inherently produces misinformation, how will that impact industries with low tolerance for risk? Neeti Sanyal, our Executive Creative Director, comments on the need for AI models that account for hallucinations and the inherently sycophantic nature of AI. Especially in industries like healthcare and finance, where those most vulnerable suffer the highest consequences. Link to Tarot Cards of Tech and video transcript here: https://bit.ly/4fIPc3I #artificialintelligence #ai #innovation #responsibleinnovation #betterfutures

As generative AI asks for more and more personal data to help with complex tasks, how could data from these features be misused in the future? Chad Hall, Senior Design Director, comments on introducing just enough positive friction into product design workflows to consider potential impacts of all potential bad actors; whether that be a user, our teams, or even future teams that have access to data the feature might collect. Link to Tarot Cards of Tech and video transcript here: https://bit.ly/4e8Gjiw #artificialintelligence #ai #innovation #responsibleinnovation #betterfutures

“The values that got us here are not the values that are going to get us out.” – Katya Fels Smyth, Founder and CEO of The Full Frame Initiative At #nycclimateweek , each conversation made us think about what ‘climate resilience’ means to us: how it’s important to reflect on how we got here and acknowledge the urgency of climate change all while looking ahead. We understand how the systems we live within are not healthy for the planet and to get to a better place will mean rebuilding our processes and infrastructure. While humans can be resistant to change, the imminent need for change is an opportunity for us to collectively shape the world in which we want to live. Many thanks to those who hosted insightful conversations and workshops at NYC Climate Week, such as The Nest Climate Campus , World Wildlife Fund , CARE , Bill & Melinda Gates Foundation , kyu Collective , Sustaining All Life, The Full Frame Initiative , The Serica Initiative , NYC Dept of Energy, and Pratt Center for Planning and the Environment.

Tomorrow we’ll be on Figma ’s “Inside the Minds” livestream sharing insights from our recent research report. We partnered with Figma's team to understand how AI affects team collaboration. Our very own Hannah Grace Martin and Chad Hall will chat with Michael Nguyen from Figma to unpack what we learned. There will be a live Q&A at the end of the session. Register now to get your free spot! https://bit.ly/4eAJ3WB

Such kind words from Jon Stewart last week. It’s been wonderful working with @usafacts to support the team and their mission to make government data easy to understand. Let’s all get talking again, especially at this critical time in our election, when facts matter.

You’re invited! Join us for ”Exploring GenAI’s potential in Collaborative Work,” a livestream with Figma where we will discuss key insights from our recent study to understand how AI helps (or hinders) team collaboration. Hannah Grace Martin and Chad Hall from Artefact and Michael Nguyen from Figma will be in conversation to unpack what we learned and explore ways you can best leverage GenAI when working together. There will be a live Q&A session at the end of the session. Register for free here: https://bit.ly/4grw5w6

Please help by voting for Artefact’s two SXSW 2025 proposals! ⬇️ links below ⬇️ We are excited to have the chance to speak on two important topics: "Tech + Mental Health: Where There’s Hope for Today’s Youth." In this panel, Artefact’s Neeti Sanyal will join Emma Lembke , Larissa May and Raj Amin to describe how technology is evolving and impacting today’s youth. They will share a range of solutions—educational, technological, and policy-based—that currently support the youth of today. "Kaleidoscope: Applying an Intersectional Lens to Design." In this interactive workshop, participants will gain hands-on experience reflecting on how identity, context, and power impacts their design process and how we might create more inclusive and equitable experiences. https://bit.ly/3AoWIRG 🔗Click the links below to vote for each of our two events 🔗 👬 Anyone can vote and it only takes a minute 👬 https://bit.ly/4chc08j https://bit.ly/4ccxIdO #ApplicantatSXSW #APPLICANTatSXSW #Applicant_SXSW #SXSW

How will AI change our daily interactions, ultimately shifting our social habits? In the video below, Piyali Sircar, our Lead Researcher, comments on how AI-enabled products can change the way we choose to spend our time, or fundamentally interact with one another. This is already happening with how we interact with our smart home speakers and increasingly with AI chatbots that have a distinct character and personality. This video is a part of a mini-series featuring our strategists, designers, and researchers utilizing the Tarot Cards of Tech to share their perspective of AI’s broad implication on responsibilities, culture, and society. Artefact created the Tarot Cards to help innovators think deeply about scenarios around scale, disruption, usage, equity, and access. With the recent developments and democratization of AI, we revisited these cards to imagine a better tech future that accounts for unintended consequences and our values we hold as a society. The way we approach building with AI is multifaceted. How are you accounting for the cultural impact of your products and business operations? Comment below! Read the video transcript here: https://bit.ly/3yiEqkr Ask questions with Tarot Cards of Tech: https://bit.ly/3YqQ5Z8 #artificialintelligence #ai #innovation #responsibleinnovation #betterfutures

How will AI change our culture for better or worse? Will AI disrupt our rituals, or create new ones? In the video below, Jeff Turkelson, our Senior Strategy Director, comments on the advent of autonomous vehicles impacting the coming of age moment where teenagers get their driver license. This cultural shift opens an opportunity for companies of all kinds to celebrate this key moment of independence for youth. This video is a part of a mini-series featuring our strategists, designers, and researchers utilizing the Tarot Cards of Tech to share their perspective on AI’s broad implications. Artefact created the Tarot Cards to help innovators think deeply about scenarios around scale, disruption, usage, equity, and access. With the recent developments and democratization of AI, we revisited these cards to imagine a better tech future that accounts for unintended consequences and our values we hold as a society. The cultural implications of AI are multifaceted. How are you accounting for the cultural impact of your products and business operations? Comment below! Read the video transcript here: https://bit.ly/3zHv0PO Ask questions with Tarot Cards of Tech: https://bit.ly/4d2A5AC #artificialintelligence #ai #innovation #responsibleinnovation #betterfutures

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