Backslash is a cultural intelligence unit powered by the global TBWA collective, focusing on strategy, data, and journalism.

Backslash

Backslash | 2,359 followers on LinkedIn. Cultural intelligence unit of TBWA&#92;Worldwide. | Backslash is a cultural intelligence unit that turns today&#39;s stories into tomorrow&#39;s business opportunities.

Producer at Backslash

Jason Lauckner

Social Strategist

Clare Maunder

In this week’s \Brief: A longevity app predicts life expectancy in order to inspire healthier habits; Archer signs a $500M deal to deliver air taxis to Japan; A new dating app allows friends to act as matchmakers. Learn more here: https://lnkd.in/gqUz3zdn #longevity #healthtech #airtaxi #transport #datingapp

In this week’s \Brief: Netflix launches a fund to support diverse talent in Mexico's entertainment industry; Waymo leads the race to autonomous with more than 150,000 rides per week; ASICS releases a new sneaker made from its own ground-up deadstock. Learn more here: https://lnkd.in/g8fikXgK #netflix #diversity #waymo #selfdriving #asics #upcycle

In this week’s \Brief: An investigation reveals how a president’s location can be exposed through the Strava fitness app; Seoul introduces a five-year, $327-million initiative to combat loneliness; Norway plans to raise the minimum social media age limit from 13 to 15. Learn more here: https://lnkd.in/gnnkQQQZ #strava #cybersecurity #loneliness #norway #socialmedia

In this week’s \Brief: Prague bans evening bar crawls to discourage drunk tourists; Trashie lets people recycle their old textiles in exchange for shopping credits; Discothèque launches a fragrance collection inspired by disco’s iconic nightclubs. Learn more here: https://lnkd.in/gr__PYad #prague #tourism #recycle #perfume #fragrance

In this week’s \Brief: Fashion brands Malwee and Kemunna debut CO2-capturing t-shirts; The Home Depot requires corporate staff to work eight-hour retail shifts each quarter; Uber launches an AI assistant to answer driver questions about EVs. Learn more here: https://lnkd.in/gidB3nJ5 #fashion #carboncapture #homedepot #retail #uber #ev #aiassistant

In this week’s \Brief: The UK becomes the first major economy to stop burning coal for electricity; California bans legacy preferences at private universities; Niul Cosmetics® promotes infinite recycling with liquid soap in aluminum cans. Learn more here: https://lnkd.in/g-QXAz6B #renewableenergy #california #admissions #recycling

In this week’s \Brief: NFC-chipped manicures are turning fingernails into QR codes; Zillow adds climate risk data to US property listings; Australia tackles gender-based violence with an early intervention program. Learn more here: https://lnkd.in/g6xg_sRm #nfc #beautytech #zillow #climaterisk #australia #intervention

In this week’s \Brief: The Hague becomes the first city to ban ads for high-carbon products; Google plans to flag AI-generated and AI-edited images in search results; Malaysian students develop ventilated bricks that cool homes naturally. Learn more here: https://lnkd.in/gWGHMjFC #carbonban #aigenerated #google #malaysia #cooling

In this week’s \Brief: Paris 2024 resells Olympic memorabilia through flea markets across Europe; YouTube restricts teenagers' exposure to videos about weight and fitness; New Zealand triples tourist fees to help fund conservation projects. Learn more here: https://lnkd.in/gj5CwW9D #olympics #parisolympics #circularity #youtube #tourism #conservation

In this week’s \Brief: Arc'teryx’s latest collection blends Indigenous arts with technical fabrics; A controversial trend encourages parents to ditch standard curriculum and follow their child’s curiosities; Pharrell Williams debuts an emotional biopic shown entirely through the LEGO Group figures. Learn more here: https://lnkd.in/gUstBpTz #arcteryx #indigenous #homeschooling #lego

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