Branding Records is a global creative agency specializing in brand strategy, digital marketing, campaign activation, content production, and web development. The agency focuses on creating unified brand experiences.

Branding Records

Branding Records | 3,203 followers on LinkedIn. We help transform brands into icons through a refined approach to Marketing, Strategy, Design and Execution. | At Branding Records, we’re an award-winning creative agency that’s spent the last decade moving the needle for brand titans such as The Coca-Cola Company, Swire Properties, Ralph Lauren, Emirates, Lululemon, and more.

How do we do it? It’s part art, part science, and part something else - that indefinable quality alternatively known as vision, insight, and innovation.

CEO | CFO | Strategic Advisor | Investor

Maurizio De Gasperis

Senior Account Manager at Branding Records

Summer Wang

General Manager

yolanda cui

Chief Operating Officer @ Branding Records

Gabriele Zanoni

It was a true pleasure to support Salone del Mobile.Milano with PR coverage and a Wechat advertising campaign, making sure this incredible event got the spotlight it deserved! 🇮🇹🇨🇳 Imagine stepping into a world where Italian design meets performance art —welcome to "𝗧𝗵𝗲 𝗢𝗿𝗯𝗶𝘁’𝘀 𝗢𝗿𝗯𝗶𝘁" by Salone del Mobile.Milano in #Shanghai ! From November 8-11, West Bund Art & Design became the stage for Italian artist Matilde Cassani’s immersive installation, featuring 65 iconic pieces from 36 top Italian brands. In collaboration with West Bund Art & Design, Salone del Mobile and ITA - Italian Trade Agency brought the best of Italy to one of the world’s most dynamic cities in Asia. But the excitement doesn’t stop there: as part of the ongoing 25th anniversary celebrations of SaloneSatellite, Salone del Mobile.Milano is heading to #HongKong with the “𝗦𝗮𝗹𝗼𝗻𝗲𝗦𝗮𝘁𝗲𝗹𝗹𝗶𝘁𝗲 𝗣𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝟭𝟵𝟵𝟴-𝟮𝟬𝟮𝟰 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻”. #SaloneDelMobile #TheOrbitsOrbit #ItalianDesign #MadeInItaly #BrandingRecords

Pop culture is changing the way Chinese tourists explore the world. Learn in #BReads how movies and social platforms are leading tourists to new destinations!

Is Shanghai stealing the spotlight from the Big Four? Dive into how this year’s Fashion Week propelled the city onto the global fashion scene in #BReads !

Luxury brands, are you speaking the right language? Today, emotions speak louder than products. Uncover why authentic storytelling is essential for lasting loyalty and how brands can rise to the challenge in our latest #BReads !

Chinese brands are no longer just tech leaders—they’re shaping the future across industries with innovation and style. Discover how “Made in China” is going global in our latest #BReads !

Branding Records + Alipay + Camera di Commercio Italiana in Cina Join us for an exciting event in Shanghai where we’ll explore the dynamic world of travel retail and marketing. Alipay, China’s leading digital payment platform, connects hundreds of millions of users with merchants and financial services. With the growth of outbound travel and the easing of restrictions, Alipay is poised to enhance its support for brands reaching Chinese tourists and travelers worldwide through Alipay+.✈️ 🌟🌟🌟 Our colleague from Italy Benedetta will be sharing her insights and experiences both from Europe and in China, we'll discuss powerful tools such as precision targeting, omni-channel campaigns, and data management, highlighting how Branding Records, your creative and consultancy partner, can help brands effectively working on the Alipay platform. 🌟🌟🌟 🕐Time: 24 Oct, 5-7pm 📍Address: Alipay S space, Pudong New District, No.447 North Nanquan Road上海市浦东新区南泉北路447号支付宝大楼S空间 See you 🔜

The Guochao trend and the rise of China’s Gen Z are reshaping the luxury landscape. Can global brands keep up? Find out what it takes to stay relevant in China’s evolving market in #BReads !

With #CultBrands , it’s no longer just about what you buy—it's about who you are. These brands are capturing consumer loyalty by tapping into trends and building communities that live their values. Learn more in our latest #BReads !

As August unfolds, the #Qixi Festival—China's own Valentine's Day—lights up the month with a vibrant celebration of love. Check out our deep dive #BReads into who made the biggest impact this year!

China's outbound tourism is booming! 🌍 Discover how brands are riding this wave and capitalizing on the surge. Don’t miss out on the latest insights in our #BReads !

Branding Records is a global creative agency that offers strategy, branding, digital marketing, campaign activation, content production, and web development services. It focuses on designing experiences rooted in technology and data. self-described.

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