The Hoffman Agency is an integrated communications consultancy that helps technology companies address complex problems through earned media and various other channels.

The Hoffman Agency

The Hoffman Agency | 12,186 followers on LinkedIn. Did we mention the story is always there. | Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.

For clients with global needs, the company operates in Asia, Europe and the United States.

Managing Director NA @The Hoffman Agency | Creative storyteller for brands and executives at the intersection of earned and digital media.

Gerard LaFond

Experienced communications consultant for B2B tech companies, content strategist, mentor.

Mark Pinsent

Strategic High Tech B2B Marketing

Mike Sottak

Margaret Carpo

Learn how to boost your #marketing ROI by up to 60%! Join us on Nov 14 at The Hoffman Agency 's SG office to learn how Analyst Relations drives big results on a lean budget. 🎯What you will gain : - Strategies to rise above the noise in a crowded market - Proven methods to build credibility that truly counts - Tactics for achieving big results on a lean budget Featuring an expert panel of industry leaders to share their insights! - Maureen Tseng , Managing Director, The Hoffman Agency - Aru Adil Sayed , Analyst Relations Specialist, The Hoffman Agency - Rajnish Arora , Chief Research Officer, StrategINK RSVP by November 1, Friday, to secure your spot: https://lnkd.in/g9496ytJ #B2BTech #StrategicCommunications #TheHoffmanDifference

At the recent #TÜVAICon in Berlin, a key theme emerged: the importance of responsible, ethical, and human-centred AI development, particularly within Germany and the EU. While advancements in large language models (LLMs) are significant, it is essential to leverage industrial data more effectively and diversify investments beyond LLMs. Currently, much valuable data remains siloed across government and industry sectors. As competition in AI grows, companies must adapt their strategies to foster innovation. Germany's focus on B2B applications contrasts with the US's B2C approach, impacting user acceptance. By embracing technological progress, we can drive meaningful advancements in AI that benefit everyone. #ResponsibleAI #InnovationInTech #event

Why does a strong brand matter as a semicon company? In a high-stakes, fast-moving industry, the right message can open doors. Our Hoffman China team recently hosted a Semiconductor Brand Communication Salon to dive into how smart branding gives semiconductor companies a competitive edge. Here are the top 3 takeaways from our regional leaders Caroline Hsu , Nicolas Chan , and Maureen Tseng : ➡️ Balance Tech with Authenticity – Semiconductor communications are evolving. Brands now use both outside-in and inside-out approaches, blending market insights with projecting a distinct identity. ➡️ Make Your EVP Compelling – Building a standout employer brand starts with knowing your audience and showcasing what makes your culture unique. ➡️ Targeted SEA Strategies – Effective communication in Southeast Asia means moving beyond a one-size-fits-all approach to meet each market’s unique needs. Excited for what's next? Stay tuned for our upcoming whitepaper on how to stand out while expanding to the SEA as a Semiconductor company. #TheHoffmanAgency #TechPR #TheHoffmanDifference #Semiconductors

Are you passionate about the fast-paced world of international PR and technology? Are you a geek at heart? Then you might be a great addition for our French team. Join us as an Account Executive! Based in Paris and Lyon, our colleagues are excited to welcome a new skilled addition to their local team. Become part of our award-winning global agency where creativity meets cutting-edge tech sectors - from semiconductors to cybersecurity and digital transformation. As an Account Executive, you'll play a key role in developing and executing impactful media strategies for high-profile clients and building valuable connections with media outlets. If you're looking for an exciting new opportunity and are passionate about media relations, digital marketing, and the latest developments in tech: we'd love to hear from you. Find out more about the role and apply here: https://lnkd.in/d_Nw4pRm #hiring #TheHoffmanAgency #PR #TechPR #jobs

Meet Eli from Hoffman Malaysia, our dancing geek! From beats to body movement, Eli’s all about musicality—and she’s got the moves to prove it! Hit play to see passion in motion 💃🕺 #TheHoffmanDifference #TheHoffmanAgency #HAMalaysia #GeeksAtHArt

This year’s GeekCon was packed with epic challenges and retro-futuristic flair as our HAthletes went all out to bring glory to their offices. 🏆 From pop quizzes to an Olympics-inspired talent show, every moment was about teamwork, creativity, and, of course, the love for all things geek! Our APAC offices nailed the Retro-Futurism theme, with futuristic tech getups and nostalgic Y2K movie throwbacks. Do you spot your favorite sci-fi characters making an appearance? 👀 #TheHoffmanAgency #TheHoffmanDifference #HACulture

🎃 Happy Halloween from Hoffman 🎃 Our Boston office is buzzing with festive pumpkin decorations, while our Portland team is having a blast in their spooktacular costumes! Cheers to making the most of the spooky season and having fun in the office. ✨

Meet Hoffman's Bernice Tay , Jia Yi Lim , Joyce C. , and Katherine Ng , who earlier this year braved a sleepless night locked in a "war room" (with an endless supply of snacks) to devise their master PR plan for a shot at winning the Young Lions PR competition. In this director's cut, we sit down with these four talented women to unpack every moment of their "VERY. SUPER. INTENSE." journey. If you're looking to increase your chances next time... let's just say tuning in for tips might be a good idea.😉 #PRYoungLions #TheHoffmanAgency #CelebratingExcellence #TheHoffmanDifference

Are you a social media expert with a knack for storytelling? ✍️ We’re looking for a Senior Digital Account Executive to join our team and help create content that connects with target audiences. In this role, you’ll execute social media campaigns, analyze performance metrics, manage online communities, and collaborate with PR and creative teams to achieve client objectives. Apply now for a hybrid role in Portland, OR; Boston, MA; or San Jose, CA: https://bit.ly/3YyKGxQ

🌟 What a week it has been for our UK team! 🌟 Our colleagues Amy , Andree , Archana and Hanyan kicked things off by attending the Diligent DMI Stewardship Series, where they explored new insights into shareholder activism and the evolving landscape of investor stewardship. The discussions were rich, covering the key trends and strategies shaping the future of investor engagement. Elsewhere, Mike and Meg joined Seegene for their 'Europe Open Innovation Awards Programme', celebrating the trilateral collaboration between Seegene Inc. , Microsoft and Springer Nature to prepare for future pandemics. The day concluded with an engaging roundtable discussion, moderated by our colleague Mike, with Seegene's CEO and Microsoft's executives. We were especially pleased to welcome HYEONGJOO from our Hoffman Korea team, who brought a valuable global perspective. Here's to powerful conversations and bridging innovation across borders! #HoffmanAgency #TechPR #InvestorEngagement #OpenInnovation #GlobalTeam

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