IAB is focused on empowering the media and marketing industries to thrive in the digital economy. It provides advocacy, training, and resources related to digital advertising.

IAB | 119,740 followers on LinkedIn. IAB empowers the media and marketing industries to thrive in the digital economy. | The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

Co-Founder and CEO at PubMatic (Nasdaq: PUBM)

Rajeev Goel

EVP & Chief Marketing Officer, Board Member

Carryl Pierre-Drews

💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…

Angelina Eng

Co-Founder and CEO at tvScientific

Jason Fairchild

🔔 LAST CHANCE: Early Bird #IABALM Pricing Ends Tomorrow! https://bit.ly/iabalm2025 Join top industry leaders in Palm Springs, California this January for three days of agenda-setting discussions, thought-provoking panels, breakouts, firesides, and unique networking opportunities. Don't miss out – be part of the conversation! #AI #Streaming #Measurement #ResponsibleMedia #Privacy #Commerce #CreatorEconomy

What does the future hold for the advertising industry? Why will 2025 be a big year for #AI , #commerce , #privacy legislation, #streaming , and the #creatoreconomy ? Check out IAB CEO David Cohen 's predictions for next year via Ad Age : https://lnkd.in/dfwGxmf2

#IABPulse Host Angelina Eng and RTB House 's Chief Commercial Officer Michael Lamb will discuss Google's most recent third-party cookie update, addressability, modeled data, privacy-by-design solutions, and vendor diligence. Don't miss out! ⤵️

New Powerhouse Speakers at #IABALM : Tobin Heath & Christen Press 🤩 Joining the 2025 IAB Annual Leadership Meeting are 2x World Cup Champions for the U.S. Women’s National Soccer team, equal pay pioneers, and Co-Founders and Co-CEOs of RE—INC Tobin Heath and Christen Press ! Register for ALM to hear all about their experience as professional athletes, driving equality, and more! 📆 https://okt.to/DNo85b

And that's a wrap for the 2024 IAB State Privacy Law Summit. Cross-functional privacy experts covered topics such as the latest trends in privacy enforcement under U.S. state privacy laws, disclosure requirements across states, compliance interoperability, data brokers, pixel litigation, and more. We want to thank everyone who joined the #privacylaw conversation, especially our sponsors Frankfurt Kurnit Klein & Selz and Sourcepoint ! 👏

TOMORROW 🔔 Wednesday, November 20, join Karen Chan ( GroupM ), #IAB 's Cintia Gabilan , Katie Stroud ( IAB Tech Lab ), and Jarred Wilichinsky ( Paramount ) as they share benefits of using The Ad Creative ID Framework ( #ACIF ) in today’s fragmented #digitaladvertising landscape ➡️ https://okt.to/1ThP9O

The IAB State Privacy Law Summit is happenning TOMORROW, November 19, in New York City. Curious which topics will be discussed? The upcoming sessions include: ➖ State Privacy Law Enforcement Trends and Effective Compliance Strategies with Daniel M. Goldberg ( Frankfurt Kurnit Klein & Selz ) and Tamara Momirov, CIPP/US ( Tilting Point ) ➖ Navigating Multi-State Privacy Disclosure Requirements: Strategies for Harmonization and Compliance with Pat Effinger & Julie Rubash ( Sourcepoint ), Roger Steltzlen ( The Home Depot ), and Peter Lerner ( Advance ) ➖ 2024 Fireside Chat with Attorney Generals’ Offices of Connecticut & New Jersey with Michele Lucan, CIPP/ US ( Office of the Connecticut Attorney General ), Kashif Chand ( New Jersey Attorney General's Office ), and Michael Hahn ( #IAB and IAB Tech Lab ) ➖ Understanding the Data Broker Regulatory Landscape: Compliance Strategies for Data Brokers Regulatory Requirements under Evolving Privacy Laws with Rick Borden ( Frankfurt Kurnit Klein & Selz ), Adam Higgins ( Equifax ), Tim Nagle ( dentsu ), and Rachel Glasser ( Magnite ) ➖ New Trends in Pixel Litigation: Unpacking the Recent Wave of CIPA and State Wiretapping Claims with Marina Pappa ( Sourcepoint ), #IAB 's Adam Eisler , Scott J. Ferrel, Esq. (Pacific Trial Attorneys), and Caren Decter ( Frankfurt Kurnit Klein & Selz ) ➖ Charting the Path Forward: Identifying the IAB’s Key Focus Areas for Navigating the 2024 Legal Landscape with #IAB ’s Michael Hahn and Yanxiang “Arlene” Mu Learn more: https://lnkd.in/ez9aznVq #PrivacyProffesionals #StatePrivacyLaws #Legal

As the industry advances toward unified cross-platform #measurement , the ability to gauge the overall impact of a #video campaign has become increasingly important. Learn more during this webinar on Thursday, December 5th at 2:00 PM ET ⤵

The digital #CreatorEconomy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value relatable content. The course covers everything you need to know about leveraging creator partnerships for authentic brand engagement and sustainable growth. Learn how to effectively plan and execute impactful campaigns, mitigate risks, and capitalize on emerging trends in a booming industry reshaping the future of #digitalmarketing . Secure your spot today and take your influencer marketing strategy to the next level! 🤳 https://okt.to/4evVx0

𝗝𝗨𝗦𝗧 𝗥𝗘𝗟𝗘𝗔𝗦𝗘𝗗! The IAB Implementing Cross-Channel Measurement for Marketers Playbook offers a comprehensive step-by-step guide for mastering this essential skill. Learn how careful planning, diverse tool integration, and a commitment to continuous improvement can drive better business outcomes. Download the IAB Cross-Channel Measurement Best Practices for Marketers guide for deeper insights. This resource addresses challenges such as data silos, attribution complexities, and privacy concerns, providing practical solutions to enhance your strategy. 📈🚀 Empower your marketing strategy with these invaluable resources! #CrossChannelMeasurement #DataInsights Resources can be found here: https://okt.to/xb8gDX

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