IAB is focused on empowering the media and marketing industries to thrive in the digital economy. It provides advocacy, training, and resources related to digital advertising.

IAB | 119,740 followers on LinkedIn. IAB empowers the media and marketing industries to thrive in the digital economy. | The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

Co-Founder and CEO at PubMatic (Nasdaq: PUBM)

Rajeev Goel

EVP & Chief Marketing Officer, Board Member

Carryl Pierre-Drews

💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…

Angelina Eng

Co-Founder and CEO at tvScientific

Jason Fairchild

🔔 LAST CHANCE: Early Bird #IABALM Pricing Ends Tomorrow! https://bit.ly/iabalm2025 Join top industry leaders in Palm Springs, California this January for three days of agenda-setting discussions, thought-provoking panels, breakouts, firesides, and unique networking opportunities. Don't miss out – be part of the conversation! #AI #Streaming #Measurement #ResponsibleMedia #Privacy #Commerce #CreatorEconomy

What does the future hold for the advertising industry? Why will 2025 be a big year for #AI , #commerce , #privacy legislation, #streaming , and the #creatoreconomy ? Check out IAB CEO David Cohen 's predictions for next year via Ad Age : https://lnkd.in/dfwGxmf2

#IABPulse Host Angelina Eng and RTB House 's Chief Commercial Officer Michael Lamb will discuss Google's most recent third-party cookie update, addressability, modeled data, privacy-by-design solutions, and vendor diligence. Don't miss out! ⤵️

New Powerhouse Speakers at #IABALM : Tobin Heath & Christen Press 🤩 Joining the 2025 IAB Annual Leadership Meeting are 2x World Cup Champions for the U.S. Women’s National Soccer team, equal pay pioneers, and Co-Founders and Co-CEOs of RE—INC Tobin Heath and Christen Press ! Register for ALM to hear all about their experience as professional athletes, driving equality, and more! 📆 https://okt.to/DNo85b

And that's a wrap for the 2024 IAB State Privacy Law Summit. Cross-functional privacy experts covered topics such as the latest trends in privacy enforcement under U.S. state privacy laws, disclosure requirements across states, compliance interoperability, data brokers, pixel litigation, and more. We want to thank everyone who joined the #privacylaw conversation, especially our sponsors Frankfurt Kurnit Klein & Selz and Sourcepoint ! 👏

TOMORROW 🔔 Wednesday, November 20, join Karen Chan ( GroupM ), #IAB 's Cintia Gabilan , Katie Stroud ( IAB Tech Lab ), and Jarred Wilichinsky ( Paramount ) as they share benefits of using The Ad Creative ID Framework ( #ACIF ) in today’s fragmented #digitaladvertising landscape ➡️ https://okt.to/1ThP9O

The IAB State Privacy Law Summit is happenning TOMORROW, November 19, in New York City. Curious which topics will be discussed? The upcoming sessions include: ➖ State Privacy Law Enforcement Trends and Effective Compliance Strategies with Daniel M. Goldberg ( Frankfurt Kurnit Klein & Selz ) and Tamara Momirov, CIPP/US ( Tilting Point ) ➖ Navigating Multi-State Privacy Disclosure Requirements: Strategies for Harmonization and Compliance with Pat Effinger & Julie Rubash ( Sourcepoint ), Roger Steltzlen ( The Home Depot ), and Peter Lerner ( Advance ) ➖ 2024 Fireside Chat with Attorney Generals’ Offices of Connecticut & New Jersey with Michele Lucan, CIPP/ US ( Office of the Connecticut Attorney General ), Kashif Chand ( New Jersey Attorney General's Office ), and Michael Hahn ( #IAB and IAB Tech Lab ) ➖ Understanding the Data Broker Regulatory Landscape: Compliance Strategies for Data Brokers Regulatory Requirements under Evolving Privacy Laws with Rick Borden ( Frankfurt Kurnit Klein & Selz ), Adam Higgins ( Equifax ), Tim Nagle ( dentsu ), and Rachel Glasser ( Magnite ) ➖ New Trends in Pixel Litigation: Unpacking the Recent Wave of CIPA and State Wiretapping Claims with Marina Pappa ( Sourcepoint ), #IAB 's Adam Eisler , Scott J. Ferrel, Esq. (Pacific Trial Attorneys), and Caren Decter ( Frankfurt Kurnit Klein & Selz ) ➖ Charting the Path Forward: Identifying the IAB’s Key Focus Areas for Navigating the 2024 Legal Landscape with #IAB ’s Michael Hahn and Yanxiang “Arlene” Mu Learn more: https://lnkd.in/ez9aznVq #PrivacyProffesionals #StatePrivacyLaws #Legal

As the industry advances toward unified cross-platform #measurement , the ability to gauge the overall impact of a #video campaign has become increasingly important. Learn more during this webinar on Thursday, December 5th at 2:00 PM ET ⤵

The digital #CreatorEconomy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value relatable content. The course covers everything you need to know about leveraging creator partnerships for authentic brand engagement and sustainable growth. Learn how to effectively plan and execute impactful campaigns, mitigate risks, and capitalize on emerging trends in a booming industry reshaping the future of #digitalmarketing . Secure your spot today and take your influencer marketing strategy to the next level! 🤳 https://okt.to/4evVx0

𝗝𝗨𝗦𝗧 𝗥𝗘𝗟𝗘𝗔𝗦𝗘𝗗! The IAB Implementing Cross-Channel Measurement for Marketers Playbook offers a comprehensive step-by-step guide for mastering this essential skill. Learn how careful planning, diverse tool integration, and a commitment to continuous improvement can drive better business outcomes. Download the IAB Cross-Channel Measurement Best Practices for Marketers guide for deeper insights. This resource addresses challenges such as data silos, attribution complexities, and privacy concerns, providing practical solutions to enhance your strategy. 📈🚀 Empower your marketing strategy with these invaluable resources! #CrossChannelMeasurement #DataInsights Resources can be found here: https://okt.to/xb8gDX

Julian Duque

Co-Founder & CTO

Dennis P. O'Brien

IAB Scan

New Tea Tv & Free Movies

Digital Content NewFronts 2014

MRAID Ads SDK Tester

IAB Podcast Upfront 2017

IAB Leadership Dialogues 2017

IAB Events

Digital Content NewFronts 2016

CPAPNG Event review app

Digital Content NewFronts 2015

Google

CrUX Top 50m

Apache 2.4

PayPal

Lorem Ipsum

Google Cloud CDN

Envoy

Hubspot Hosted

Fastly Hosted

Fastly

Board Member, Programmatic and Data Board

Aimee Irwin

Chief Marketing Officer

Founder

Gina Imperato

Founder & Chair

Ibrahim Halloun

Chief Strategy Officer (CSO)

Libby Morgan

Owner and Personal Trainer

Randi Walz

Executive Chair

Randy Rothenberg

Video Board Member

Steve Ellis

Assistant General Counsel

Tony Ficarrotta

VP Measurement, Addressability & Data Center

John Frelinghuysen

Lisa Valentino

Michael Lebowitz

Nick Law

Carrie Seifer

Rick Welday

David Sable

Townsend Feehan

CEO, IAB Europe

Alanna Gombert

Co-Chair Media

Michael Hahn

General Counsel

Mayank Mishra

Sr. Director Engineering

Jeremy Hudgens

OpenRTB Committee Member

Tony DiLoreto

Member, Identity & Audience Data Committee

Kevin Flood

Co-Chair

Eric John

Vice President, Media Center

Northeastern US Internet Companies

Education Companies With Fewer Than 50 Employees (Top 10K)

Education Companies With Less Than $10M in Revenue (Top 10K)

Advertising Companies With Less Than $10M in Revenue (Top 10K)

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. 

It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. 

Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

New York

United States

North America

IAB (Interactive Advertising Bureau)

How Smarter 'Word Games' Might Help Save The News Business

How Smarter ‘Word Games’ Might Help Save The News Business

YAP Media Network Set to Shine Bright at the 2024 IAB Upfronts

Tracking Technologies: Compliance Challenges and Solutions

The IAB has revealed the agenda for all four days of the 2024 NewFronts

Interactive Advertising Bureau | Insights

Advertisers prioritise video as digital ad spend grows 5% in H1 2023

More than Half of Retail Media Networks Advertisers Are Reallocating Budgets To RMNs, According to New IAB Study

IAB report reveals local Australian online advertising market reached $14.2 billion in FY 2023

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