Leadtail is a B2B social media agency that helps marketing leaders develop social media strategies, manage influencer relationships, and reach target buyers.

Leadtail

Social Insights for Decision Makers

Leadtail | 2,517 followers on LinkedIn. We Make Social Media Work for B2B Marketers | We make social media work for B2B marketers. We help marketing leaders develop the right insights, social media strategy and influencer relationships to reach and engage target buyers.

Want to have a conversation about social media?

Make Social Media Work for B2B Companies | CEO @Leadtail | B2B Social Media Strategy

Carter Hostelley

Nancy Poon

B2B Executive Social Media Manager | Communications and PR Consultant | Tech start-up industry veteran

Marta Betts

B2B Social Marketer | Pot Stirrer | Dot Connector | Co-founder and Ops Boss at Leadtail

Karri Carlson

As we look ahead to 2025, the question on every B2B marketer's mind is: Is AI a threat or an opportunity? How can we harness its power to boost productivity while managing the challenges it brings? Join Pam Didner for an open conversation about the future of AI in marketing on Spirited Conversations. We’ll explore how AI can transform your team, supercharge campaigns, and drive real results—while addressing the risks and challenges. ⬇️ #AI #b2bmarketing

A new report finds that 75% of B2B businesses use influencer marketing. Effective B2B influencer marketing isn’t about follower counts but about impact. A smaller, engaged audience can often drive better results, via Content Marketing Institute . https://bit.ly/3Z6Y6T6 #B2BMarketing #startups #B2BSocialMedia

🔥 Hot take: AI can actually help us be more human in B2B Marketing. Seems counterintuitive, right? 🧐 On Tomorrow's Best Practices Today, Isabelle Guis , marketing expert, CEO, CMO, and lecturer, expands on the idea and discusses the AI topics that are top-of-mind for today's B2B marketers: https://bit.ly/478qgyr #B2BMarketing #AI #B2BSocialMedia

One of the great benefits of being fully remote is the ability to change up one's workspace. For the past 2.5 weeks, traveling through Madrid, Nice, and, at the moment, Malta has been refreshing and always motivating. As expected, these moments combine with busy evenings of meetings, reports, and getting work accomplished for our fantastic Leadtail clients. The next port of call is Catania, Palermo, and Cefalu in Sicily, followed by a final week in Naples. As always, BIG thanks to the incredible support from our team! 😀 #RemoteWork #DigitalNomad #B2B

Edward Munro

Crafting impactful B2B emails requires personalization and precision. This starts with clear subject lines that highlight relevant insights, data-driven benefits, or industry trends that can capture attention, via Forbes . https://bit.ly/48WePfg #B2BMarketing #startups #B2BSocialMedia

No one wants to be sold to. Building sustainable customer relationships requires shifting from a transactional mindset to a collaborative approach. The book "The Triple Fit Strategy" offers a framework to align planning, execution, and resources for mutual growth. By focusing on customer-centric initiatives, businesses can dismantle organizational silos, enhance communication, and drive long-term success, via CMSWire . https://bit.ly/4exPzgt #B2BMarketing #startups #B2BSocialMedia

On this Agents of Change episode: Seasoned B2B marketer Apoorv Sharma shares insights and strategies for leveraging first-party data, understanding customer psychology, and optimizing ad flows. Watch the episode and take your B2B marketing to the next level! 🚀 https://bit.ly/3OwqwjU #B2BMarketing #startups #B2BSocialMedia

Yes, hashtags still matter. No, you can't get mad at us for it. Hashtags on LinkedIn serve as powerful tools to make content more discoverable beyond a B2B marketer’s immediate network. Here's how to leverage them differently on each social media platform. https://bit.ly/3YT4RGz #B2BMarketing #startups #B2BSocialMedia

Here’s what’s buzzing in the world of social media this week ⬇️ ✅ A new survey reveals that 49% of creators have ramped up their activity on LinkedIn. ✅ Views have officially become the primary performance metric on Facebook. ✅ While TikTok remains accessible in Canada, its business operations will no longer be permitted. Dive into all the details!👇 #b2bmarketing #socialmedia

👩⚖️ ⚖️ Shall we settle the ongoing debate about using hashtags for B2B social media marketing? Let's do it! First, leveraging hashtags strategically can improve reach, boost engagement, and foster meaningful connections within industry niches. However, you can't use the same hashtag strategy on every platform. Let's unpack how to switch it up based on whether you're posting on LinkedIn, X, or Facebook. Read all about it in this week's Tomorrow B2B Marketing Today Newsletter.👇 #B2BMarketing #startups #B2BSocialMedia

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