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LONG ADVISORY | 693 followers on LinkedIn. Go beyond the Wall | Long Advisory is an agency of communication and digital marketing founded in Beijing by an international team that operates in China.

VISION 
LongAdvisory has come from the European experience,
today it is following the evolution of the Chinese market and studying its dynamics. We are facing a growing demand for goods and services that integrate two cultures apparently distant, but thanks to the Chinese consumers they are now closer.

Marketing & Sales Director at Long Advisory Digital Marketing Agency 🇮🇹 🇺🇸 🇩🇪 🇵🇱

Matteo Buchta

CEO - LongAdvisory

龙 Riccardo Pelissero

LONG ADVISORY

Dear followers and Linkedin users, LONG ADVISORY is proud to introduce you to our new website. It took more than we expected, however, we find that the result is outstanding 🤯👇🏼 🇺🇸 English Version https://lnkd.in/d-665tny 🇮🇹 Italian Version https://longadvisory.eu / Marketing is growing and changing fast so we keep moving forward and to celebrate our "New Beginning" we developed an engaging video! Enjoy⚡😎 Go Beyond the Wall! #marketing #china #longadvisory #digitalmarketing

HONG KONG'S DIFFERENCES WITH CHINA 🌏 Hong Kong stands out as one of Asia's most dynamic locations 📊 It serves as an international financial hub while also being designated as a special administrative region of China 🔗 The city uniquely blends Eastern traditions with Western influences ☯ Hong Kong operates under the principle of "one country, two systems" as established by the Chinese government ⚖ The region possesses its passport, currency, police force, and legal framework 📍 Cultural and economic variations contribute to distinct consumer behaviour patterns 💰 Hong Kong ranks as the 44th largest economy in the world while China is the second-largest economy globally 📱 Differently from China, residents of Hong Kong predominantly utilize platforms that are widely recognized in the West like Facebook, Instagram and WhatsApp 💳 In Hong Kong, online payments are primarily conducted using credit, which underscores the city's strong banking system while in China apps like WeChat Pay are far more utilized 💻 In Hong Kong, the growing popularity of online shopping is tempered by a degree of scepticism among consumers regarding e-commerce platforms 🛍 63% of consumers in Hong Kong still prefer the traditional offline shopping experience while 80% of consumers in China favour contactless shopping options 💭 What do you think about Hong Kong and its cultural, economic and demographic differences with China? Let us know with a comment down below ❗ GO BEYOND THE WALL #longadvisory #digitalmarketing #marketingstategies #China #Chinesemarket #HongKong #Socialmedia #WeChat #Facebook #Instagram #WhatsApp #Douyin #economy #ecommerce #shopping

MIDDLE CLASS IN CHINA: INFLUENCE AND POTENTIAL 👨👨👧👦 The emergence of the middle class in China represents a major societal transition, with substantial effects on domestic consumption, social structures, and international economic relations 🌍 The expansion of the middle class in China has created numerous opportunities for global businesses aiming to leverage this group’s increasing purchasing power 📌 The middle class is becoming a significant driver for China to attain greater economic self-sufficiency by fostering domestic demand for various goods and services 💰 Households within this demographic typically possess sufficient income to meet their essential needs while having some discretionary income for additional consumption and savings 💲 The prevailing definition of middle class characterizes the “middle-income group” as a standard three-person household with an annual income ranging from RMB 100,000 to RMB 500,000 💯 Initially, Chinese middle-class consumption mirrored the trajectory of its Western counterpart, but it is now establishing its unique trends within the middle-class segment 💎 The middle class places significant emphasis on purchasing products and brands, particularly luxury items, that serve to highlight and convey their social status 💴 The process of globalization, along with the widespread adoption of the Internet and social media in both urban and rural areas, has significantly impacted the spending behaviours of the Chinese middle-class 💹 Chinese Government also focused on expanding the middle-income group and enhancing the economic and social growth of this demographic ✈ The growth of China’s middle class has introduced a variety of consequences due to its expansion, for example, the consumption patterns of China’s middle class have notably impacted the country’s expanding outbound tourism market 🍖 A significant shift has been observed in dietary preferences, particularly among the Chinese middle class, who are increasingly consuming more animal protein 👵 The Chinese middle class is becoming increasingly aware of the importance of allocating resources toward healthcare services and support for the ageing population 🆚 In summary, China’s expanding middle class is changing spending habits and consumer behaviour that may diverge from those observed in Western markets 🖥 Full Article 👇 : https://lnkd.in/gRqVPzR9 GO BEYOND THE WALL. #longadvisory #digitalmarketing #marketingstrategies #China #Chinesemarket #Chinesemiddleclass #middleclass #tourism #luxurymarket #healthcare #Chineseeconomy

THE MAGIC OF HARRY POTTER IN CHINA 📚 Although published approximately 20 years ago, the Harry Potter series remains one of the most popular literary works globally ✨ The narratives are highly imaginative, featuring formidable wizards, enchanted wands, fantastical creatures, and an enigmatic wizarding school 👨🎓 Harry Potter unexpectedly gained significant popularity in China, particularly among Chinese students, as the themes of the books resonated with them from a social perspective 🏫 The novels address issues prevalent in the British education system that are also reflected in the Chinese system 🗺 Thus Harry Potter transcended cultural differences and emerged as a symbol of cultural globalization 📙 It is estimated that 200 million copies of the Harry Potter books have been sold in China, with "Harry Potter and the Goblet of Fire" achieving remarkable success by selling 160,000 copies within the first week of its release 🏰 The popularity of Harry Potter in China is evident from the opportunity to experience The Wizarding World of Harry Potter at Universal Beijing Resort 🤝 It is also apparent in its partnerships with Chinese brands such as MINISO and Redmi, a sub-brand of the smartphone manufacturer Xiaomi 🦉 The Harry Potter x MINISO collection features a variety of items, including plush toys of Hedwig the Owl, Hagrid’s Cake, and the Monster Book of Monsters, alongside stationery, lifestyle products etc. 📱 After transforming the Peking University East Gate subway station into Platform 9¾, Redmi announced the release of a Harry Potter edition of its Turbo 3 smartphone, adorned with various Harry Potter-themed designs 💹 Thus, the Harry Potter franchise has achieved notable success in China 💭 What do you think about Harry Potter in China and brands leveraging its success? Let us know with a comment down below ❗ GO BEYOND THE WALL. #longadvisory #digitalmarketing #marketingstrategies #China #Chinesemarket #HarryPotter #TheWizardingWorld #Miniso #Redmi #Xiaomi #educationsystem

Singles’ Day in China: How to Celebrate 11/11 🎉 Singles’ Day (光棍节) or Double 11 (双11) is an unofficial holiday and shopping season in China to celebrate individuals who are not currently in a relationship 1️⃣ 1️⃣ The date, November 11 (11/11), was selected due to the numeral 1 resembling a bare stick, a Chinese Internet slang that refers to an unmarried man 🎁 On this day, unattached individuals celebrate by treating themselves to gifts and presents 🏫 Singles’ Day, also known as Bachelors’ Day, originated at Nanjing University in 1993 and gradually expanded to several other universities in Nanjing during the 1990s 🛒 Before 2009, November 11 was primarily recognized as a day dedicated to celebrating Anti-Valentine’s Day, until the Chinese e-commerce giant Tmall introduced its Double 11 shopping festival on its online platform 🛍 It evolved from merely being a specific date to a significant event that offers discounts and retail promotions ✅ Singles’ Day celebrations present a valuable opportunity for brands to encourage consumption among single individuals and local shoppers 🆚 This remarkable event is four times the magnitude of the largest shopping days in the United States, Black Friday and Cyber Monday 👯 People celebrate by going to parties with friends, going on blind dates, shopping, dedicating to themselves etc. 📌 The significant Singles Day sales and the expanding Chinese e-commerce market highlight the opportunities available for foreign companies to enhance their brand visibility 📢 Brands should adopt winning strategies such as promoting the brand by using social media, launching event-related products on Chinese e-commerce platforms and collaborating with KOLs and Influencers Full Article: https://lnkd.in/gC9AFnxJ GO BEYOND THE WALL #longadvisory #digitalmarketing #marketingstrategies #China #Chinesemarket #Chineseholiday #shoppingevent #SignlesDay #Double11 #shopping #ecommerce #socialmedia #brands #foreingbrands #KOLs #Influencers

CELEBRATING 11/11: SINGLE'S DAY IN CHINA 🙎♀️ Singles' Day or Double 11 is an unofficial holiday and shopping season in China that celebrates those who are single 🎁 On this day, unattached individuals celebrate by treating themselves to gifts and presents 💻 Singles' Day became one of the largest online shopping events in the world 🏫 Originally known as Bachelors' Day, Singles' Day originated at Nanjing University in 1993 🆚 There are various theories regarding the establishment of the Singles' Day festival 👨👨👦👦 The most popular recounts that in 1993 four male students residing in the university's Mingcaowuzhu dormitory, all single, collectively decided that November 11 would be designated as Single's Day 🎉 After 2009 it became a huge festivity, thanks to the Chinese e-commerce giant Tmall introducing its Double 11 shopping festival on the platform 💲 Single's Day celebrations provide brands with a valuable opportunity to stimulate consumer spending among single individuals and other local customers 📌 Winning strategies for brands during Single's Day: promote the brand by utilizing social media platforms, launch event-related products on Chinese e-commerce platforms, collaborate with KOLs and Influencers 💭 What do you think about Single's Day and how brands should leverage it? Let us know with a comment down below ❗ #longadvisory #digitalmarketing #marketing #marketingstrategies #brands #foreignbrands #luxurybrands #China #Chinesemarket #1111 #SignlesDay #November11 #ecommerce #socialmedia #socialmediaplatforms #KOLs #influencers

5 MAJOR CITIES IN CHINA 🌏 China is home to more than 700 official cities, ranging from major metropolitan areas such as Beijing, Shanghai and Hong Kong to smaller cities like Beihai, Shangrao and Qufu 🗃 They are organized into categories based on the Chinese City Tier System ☑ This system comprises various tiers that analysts use to classify and rank Chinese cities within a hierarchical framework 🏙 They are divided into: special administrative region municipalities, municipalities, sub-provincial-level cities, prefecture-level cities, sub-prefecture-level cities and county-level cities 🌁 The largest cities in China, including Beijing, Chongqing, Shanghai, Shenzhen and Guangzhou exhibit certain cultural similarities due to their prominence as major urban cities 🆚 However, each city also possesses a unique cultural, economic and strategic identity shaped by its historical context, demographic composition and regional influences ⛩ BEIJING: "The Capital of China", it is extremely famous for its cultural and historical heritage 💹 SHANGHAI: "The Pearl of Orient", is considered the showcase of the economy in China and it is home to China's "pilot free-trade zone 👨💻 SHENZHEN: "China's Silicon Valley", is a special economic zone and tech hub where tech giants' headquarters (Huawei, Tencent, and DJI) can be found 💰 CHONGQING: "The City of Bridges", is China's financial centre and home to the Chongqing World Financial Center (Global Financial Building) 🔨 GUANGZHOU: "The City of Flowers", is a trade and transportation hub and the main manufacturing hub of the Pearl River Delta 💭 What do you think about China's cities and their differences? Let us know with a comment down below ❗ #longadvisory #digitalmarketing #marketingstrategies #China #Chinesemarket #Chinesecities #Beijing #Shanghai #Guangzhou #Shenzhen #Chongqing

Salomon Impact on Chinese Middle-Class 📊 In recent years, the Chinese market has experienced significant and noteworthy changes, largely driven by the actions of the emerging middle-class 💎 Today’s affluent buyers are increasingly drawn to the “Three Treasures of the Middle Class,” which includes Arc’teryx jackets, Lululemon yoga pants, and Salomon sneakers 🌍 Salomon SAS is a prominent French sports equipment manufacturing company headquartered in Annecy, France 👟 Salomon has become a leading brand in outdoor sports equipment and apparel, offering a wide range of products from ski gear to trail running and hiking equipment 👜 In recent years, the brand has also gained recognition in the fashion industry, highlighted by its limited-edition releases and collaborations with luxury fashion labels 💹 While Salomon’s presence in China may not yet match that in Europe, its high-performance products are well-suited to meet the needs of the local market, presenting significant growth opportunities 🚵♂️ Salomon’s rapid growth in China reflects the country’s increasing interest in outdoor activities and the rising popularity of gorp-core and mountain-core fashion trends 🔑 Several key elements form the foundation of Salomon’s strength: specialization, aesthetics and functionality, cost-effectiveness, versatility 🎯 Salomon’s strategy for entering the Chinese market emphasizes its positioning as a mid-to-high-end brand targeting the affluent middle-class 📢 Its marketing strategies focus on retail experience, collaboration and partnerships, establishing a connection with Chinese consumers, establishing and nurturing a community, localization and branding 🖥 Full Article 👇 : https://lnkd.in/gEyh6g2Q GO BEYOND THE WALL. #longadvisory #marketing #digitalmarketing #marketingstrategies #China #Chinesemarket #middleclass #Chinesemiddleclass #Salomon #Lululemon #outdoor #sportswear #sneakers

The 136th Session of China Import and Export Fair, referred to as Canton Fair, is one of the most significant events in the global trade calendar. The Canton Fair commenced on October 15 and is hosted at the China Import and Export Fair Complex in Guangzhou. The project consists of three distinct phases scheduled on different days throughout October and November, during which a variety of products will be introduced and shown. Since its establishment in 1957 in Guangzhou, China, this biennial fair has developed into a significant platform for imports and exports across a range of sectors. The Canton Fair has been instrumental in promoting foreign trade and strengthening economic cooperation between China and other countries. With over 25,000 exhibitors, this event draws a substantial number of international business leaders and serves as an essential platform for Chinese enterprises aiming to expand their presence in the global market. It additionally fosters the exchange of technology, ideas, and culture between China and various countries, while also promoting the growth of foreign trade and business in China. Long Advisory is pleased to participate in this event actively, providing necessary support and assistance throughout the exhibition. Contact us for support during Fairs in China and for effective Digital Marketing Strategies! #digitalmarketing #China #Chinesemarket #marketingstrategies #longadvisory #foreignbrands #CantonFair2024 #cantonfair #Cantonfair136 #importexport #TradeMarket #guangzhoufair

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