Duluth Trading Company is a workwear brand known for its quirky billboards and commercials. It started in 1989 with the Bucket Boss, a canvas tool belt, and has since expanded its line of gear for tradespeople. The company has embraced kitsch and off-color humor in its marketing. It has been growing its store presence and aims to appeal to younger, more active customers while still competing in the workwear space.

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Duluth Trading Company

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Duluth Trading Company

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