Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.  

Our mission: to make athletes better. 

Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. 

Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. 

LOVE ATHLETES 

We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. 

CELEBRATE THE WINS 

We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. 

STAND FOR EQUALITY 

We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. 

ACT SUSTAINABLY 

We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. 

FIGHT ON TOGETHER 

We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit. 



BDT & MSD Partners

Under Armour

#Disney and #UnderArmour teamed up for a unique collaboration in celebration of #Iwaju and the next generation of Black creative talent.

Our design team, led by Sr. Footwear Designer, Reggie Wilson, collaborated with filmmakers from Disney Animation and Kugali Media to create one-of-a-kind designs that can only be seen in the new groundbreaking series.

All episodes of Walt Disney Animation Studios and Kugali Media’s #Iwájú are now available on Disney+.


An All-Star surprise for GOOD!

Brynlee Walker was born with a condition called hypotonia that requires her to wear special braces. When her braces wouldn't fit in her favorite Curry Brand shoes, Brynlee didn't give up, she wrote a letter to Stephen Curry and the Curry Brand team.

The stars aligned during All-Star Weekend when Brynlee and her family received the surprise of a lifetime from Stephen at “Curry’s Gameroom” – #UnderArmour and Curry Brand’s pop-up activation in Indianapolis.

More to come…

Today we debuted Curry Brand’s newest national commercial. It’ll have you doing your thing. 

As part of our year-long “When You Do Your Thing” campaign, Curry Brand launched a :30 long anthem video. 

The spot, which is driven by an instantly recognizable track, features Curry Brand and Under Armour athletes, Kelsey Plum and De'Aaron Fox.

I can remember a few commercials I grew up watching. I get nostalgic thinking about it. Likewise, I hope in 20 years some kids looks back fondly on this spot…and maybe even remember how they used to do their thing.

Last week, we welcomed #UnderArmour athlete Tyrone Mings to our HQ Campus!

We were able to give Tyrone a full two-day tour to deep dive about our product, innovation, and social strategies, meet the team, and even get a workout out in!

The team was able to meet Tyrone and learn about his monumental rise to Aston Villa F.C. and the English National Team. He connected with our teammate resource group, BEAT (Black Employees Achieving Together), and spent one-on-one time with both our CEO, Stephanie Linnartz, and Founder,  Kevin Plank.

Thank you, Tyrone, for helping us #ProtectThisHouse

“The idea behind this shoe was to redefine what a basketball shoe could be, in a way that only #UnderArmour could. We wanted to allow the athlete to feel something completely new- a seamless 1:1 fit and truly natural playing experience."

Teammate Kristoffer Cook, Global PLM, Basketball Footwear, breaks down the inspiration for Under Armour’s most innovative basketball shoe ever, the FUTR X ELITE.

Built from the ground up, the award-winning UA #Flow technology provides a lightweight, responsive underfoot feel with unmatched grip on-court. #Intelliknit uppers offer breathability and dynamic compression for 360-degree comfort, and a 3D-molded heel counter locks your foot into place. With less material, weight, and ZERO distractions, the FUTR X ELITE looks to define a new standard for #basketball #sneakers moving into the future.

Check it out! ↓
https://lnkd.in/erQSM3Tx

A multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

Nike

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Puma

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New Balance

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Reebok

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ASICS

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Skechers

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Fila

A fitness apparel and accessories brand that focuses on creating innovative and stylish workout wear.

Gymshark

A leading provider of basic and fashion apparel, headwear, and related accessories.

Delta Apparel

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Oxford Industries

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DICK'S Sporting Goods

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VF Corporation

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Nike Europe

Under Armour is an American company that manufactures footwear, sports, and casual apparel. It is known for its innovative sportswear and accessories designed to enhance athletic performance.

Design Director, Apparel-Team Sports

Senior Design Manager, Team Sports

Design Manager, Team Sports

Sales Associate, Visual Merchandiser, Machine & Photo Engraver

Design Director @ Under Armour | Creative Direction, Apparel Design

Kelsey Greenwell

Director, Planning, APAC

Senior Manager, Planning

Planning and Allocation Manager

Retail Operation & Customer Service Manager

Strategic Planning Manager

Consultant

Management Trainee

Director, Planning

Fiona Jiao

Director- Color + Trend (Global)

Sr. Designer Manager- Trend + Concept

Creative Director- Executive Media

Senior Consultant

Design Director- SEAN JOHN MEN'S SPORTSWEAR

Senior Graphic Artist/ Art Director- REEBOK BOYS/ GIRLS

Graphic Artist- SEAN JOHN, NAUTICA, PERRY ELLIS, DOCKERS- BOYS SPORTSWEAR

Creative Director- MEN'S & WOMEN'S SPORTSWEAR

Senior Designer (mens)

Visual Stylist- MEN'S SPORTWEAR, MEN'S SUITING & FURNISHINGS, HOME DECOR, WINDOW DISPLAY

Assistant Designer- SEAN JOHN BOYS SPORTSWEAR

Assistant Designer- PLUGG JEANS, FILA- BOY'S SPORTSWEAR

Ben Chmura

Director Of Merchandising

Co-Founder

Department Merchant

Vice President Of Merchandising & Wholesale

Omni Channel Buyer- Footwear and Accessories

Associate Buyer

Allocation Manager / Merchandiser

US Merchandising Intern

Intern

Analyst

Product & Merchandising Executive | Strategic Thinker | Solutions-Oriented Problem Solver | People & Culture Leader

Morgan Peerman

Director, Sales

Senior Manager, Sales, Run and Golf

Senior Manager, Sales, Mall

Account Executive

Director, Sales at Under Armour

Darin Gordon

Senior Director, Global Go-To-Market

Maria Carlton

Head of Merchandising - Australia & New Zealand

Senior Product/ Merchandising Manager

Product/ Merchandising Manager

Brand Merchandiser

Sr. Product Analyst - Havaianas

Product/ Merchandising Leader

Guilherme Rossi

Sr. Director, Commercial LATAM

Commercial Office Country Lead

Sales Director

Team Leader - Head of Sales Modern Trade

Team Leader / Sr. National Sales Manager - Walmart, Clubs Stores & E-Commerce

Grouper / Sr. Marketing Manager - Boys and Preschool brands

Sr. Brand Manager - Choco Krispis and Froot Loops

Sr. Brand Manager - Fisher Price

Brand Manager - Max Steel

Assistant Brand Manager - Hot Wheels

Ricardo Acevedo

Director of Category Merchandising

Senior Merchandise Manager

Assistant Product Marketing Manager - Basketball

Product Intern  - Basketball

Director of Category Merchandising at Under Armour

Sean Si

Director, Business Planning and Operations - Global Operations

Lead, Business Planning & Operations - Global Product Supply

Developer 2, Footwear - Running

Associate Developer, Footwear - Athlete Services

Merchandise Planner

Business Analyst

Business Planning, Operations and Strategy | Product Development & Supply Chain at Under Armour

Kyra Soos

Director, Team Sales

Senior Regional Manager

Sales Representative

Regional Coordinator

Sales Coordinator

Director, Team Sales at Under Armour

Michael Lomas

DIRECTOR : SPORTSTYLE : FOOTWEAR

DIRECTOR : ELEVATED PERFORMANCE : FOOTWEAR

SPLM WOMEN'S FOOTWEAR : TRAINING & LIFESTYLE

SPLM Global Lifestyle FTW & theLIST Special Projects

Global Product Line Manager ~ Chuck Taylor Men's/Unisex

Associate Product Line Manger ~ Varsity

Group Counselor

DIRECTOR II SPORTSTYLE & OUTDOOR

Katie Lau

Chief Product Officer

Founder and Business strategist

Global Senior Head of SportStyle Footwear, Partnerships and Collaborations

Global Head of SportStyle Partnerships and Collaborations

Global Head of Sales

Global Senior Product and Marketing Manager Tennis

Senior Product Manager Tennis

Product Manager Accessories and Swimwear

Marketing Manager Action Sports

Chief Product Officer at Under Armour

Yassine Saidi

Senior Director Footwear Innovation

Creative Director Footwear Innovation

Senior Innovation Manager / Senior Designer

Instructor Product Design

Freelance

Senior Designer

Innovator

Tom Luedecke

Director, Visual Merchandising - APAC

Senior Manager, Visual Merchandising - APAC

Senior Manager, Visual Merchandising - Greater China

Visual Merchandising Manager - Gap China HQ

District Visual Manager - HK/TW

Field Visual Merchandiser

Brand Experience Manager

General Manager

Associate Manager

Arthur Lee

Head of Experiential Marketing, Global Events & Brand Partnerships

Director Global Events

Senior Manager Global Events

Director of Community Relations

Assistant Director of Fan Experience & Promotions

Special Events Consultant - Super Bowl

Manager, Events & Special Projects

Coordinator of Fan Development

Head Experiential Marketing,  Under Armour / Top 15 Women in Events / WELI Institute

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COM:UNDERARMOUR

Under Armour

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