Whatnot is a community marketplace that facilitates buying and selling, as well as live interactions. self-described

Whatnot

Depop is a social e-commerce platform that allows users to buy and sell used and vintage clothing items. It was founded in 2011 and is headquartered in London, with offices in Manchester, Milan, and New York City. Depop aims to create a community-driven fashion ecosystem that promotes sustainability and inclusivity. In 2021, Depop became a subsidiary of Etsy but continues to operate as a standalone brand.

Simon Beckerman

Francois Callens

Depop

Ruby Lane is an online marketplace that specializes in vintage and antique items. Self-described as a place for collectors and sellers to connect over unique finds.

Metric
Company Name	Whatnot	Depop	Ruby Lane
Symbol
MSH ID	COM:WHATNOT	COM:DEPOP	COM:RUBYLANE
Market	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Services	Retail	Consumer Services
Industry	E-commerce	Online shopping	E-commerce
Country	US	GB	US
Stage	Series
Employee Count		1.00K	11
Website	whatnot.com	depop.com	rubylane.com
LinkedIn		depop
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	5.17M	18.09M	812.74K
Web Traffic Growth	-0.16	0.00	-0.29
Valuation
Raised Capital	260M

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Revenue
Revenue (LTM)
Revenue (NTM)
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Revenue 2026

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EBITDA Growth (LTM)
Net Income Growth (LTM)
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365-Day Growth Score

Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

COM:WHATNOT

Whatnot

Company Overview

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Rule of 40 (LTM)
Rule of 40 (NTM)
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