Ulta Beauty Inc is expected to announce its fiscal Q2 2025 earnings on September 4, 2025, with analysts projecting an 8.1% decline in revenue compared to the year-ago quarter. The company has exceeded Wall Street’s earnings estimates in three of the last four quarters but missed in one. For the full year, ULTA is expected to report EPS of $23.42, down 7.6% from 2024, with a projected rebound to $25.64 in fiscal 2026. Its shares have outperformed the S&P 500 and the Consumer Discretionary Select Sector SPDR Fund over the past 52 weeks.

Moroccanoil has expanded its distribution network through a partnership with Ulta Beauty, enhancing its presence in the beauty industry.

L’Oréal Travel Retail Americas launched a collaborative campaign with Pentarchy partners (Avolta, Aerolíneas Argentinas, Ezeiza International Airport, and Meta) to bring the YSL Beauty Light Club to Buenos Aires Ezeiza Airport. The initiative, the first of its kind in the Americas, features an immersive, interactive experience blending retail, media, and social engagement. The campaign includes in-flight content, airport-wide activations, and a pop-up lounge with AI-powered beauty consultations, mocktail bars, and educational messaging on domestic abuse prevention.

Moroccanoil, a hair care brand, is expanding its distribution through Ulta Beauty, launching its full product suite at 800 Ulta stores and online on August 24. The expansion includes new product lines in fragrance, body care, and professional color services, with plans to reach 1,400 Ulta locations by 2026. CEO Jay Elarar highlighted the partnership's focus on deepening ties with stylists and leveraging Ulta's 40 million-member rewards program.

Nordstrom is offering a massive Anniversary Sale with 50,600+ markdowns across categories like fashion, beauty, and footwear, with deals ending in six days. The sale features discounts on brands such as Marc Jacobs, Levi’s, and Lancôme, encouraging shoppers to stock up on summer essentials before the sale expires.