Coco Robotics and Prime Video launched a campaign promoting the heist comedy film 'The Pickup,' using autonomous delivery robots as mobile, interactive brand activations in Los Angeles. The campaign, which began July 21, 2025, transforms Coco's robocouriers into immersive movie-themed vehicles, blending entertainment, media, and technology to enhance real-world engagement with the film's story.

Coco Robotics has partnered with Prime Video and Omnicom Media Group to launch a campaign using its LA-based delivery robots as mobile brand activations for Eddie Murphy's heist comedy film 'The Pickup,' which premieres globally on Prime Video on August 6, 2025.

Netflix and other streaming services are partnering with YouTube creators to license content, using YouTube as a testing ground for popular content before expanding to traditional platforms. Examples include Rachel Accurso, The Sidemen, and Glitch Productions, while top creators like MrBeast are also expanding into traditional media.

Banijay Group reported adjusted half-year earnings of $236M, a 5.7% increase, with combined revenues of €1.43B up 3% year-on-year. The company highlighted growth from global streamers like Netflix and Prime Video, with a focus on expanding its YouTube presence and a strong pipeline of shows for the second half of the year.

Chris Pratt is set to return for a sequel to The Garfield Movie, following his role as the voice of Garfield in the 2025 film. The sequel, announced by Alcon Entertainment and Prime Focus Studios, will explore Garfield's origin story and his estranged father, voiced by Samuel L. Jackson.