The North America athletic wear market was valued at $25.44 billion in 2024 and is projected to grow at a 7.48% CAGR to reach $48.63 billion by 2033. Key growth drivers include rising health and fitness consciousness, increased participation in physical activities, and innovation in performance and sustainable materials. Athleisure fashion is gaining traction as consumers seek versatile, functional, and eco-friendly clothing that transitions from gym to casual wear. Leading brands such as Nike, Adidas, Lululemon, and Patagonia are capitalizing on these trends across the U.S., Canada, and Mexico. The market faces challenges including intense brand competition, saturation with both global and boutique brands, and volatile raw material prices due to supply chain disruptions and sustainability costs.

A coordinated cyberattack campaign led by the threat group ShinyHunters, in apparent collaboration with Scattered Spider, has compromised major corporations including Google, Adidas, Louis Vuitton, and others through a sophisticated social engineering campaign targeting Salesforce CRM platforms. The attackers used voice phishing, domain impersonation, and OAuth abuse to gain persistent access, exfiltrate large volumes of customer data, and deploy automated scripts for data extraction. The campaign, which resumed in June 2025 after a period of inactivity, leveraged tactics such as targeted voice calls, spoofed caller IDs, and malicious connected apps to manipulate employees into granting broad API permissions. Data was exfiltrated via Mullvad VPN and Tor networks, with ransom demands ranging from 4 to 20 Bitcoin. The attack affected organizations across technology, luxury goods, aviation, insurance, and retail sectors. Google confirmed a breach involving 2.55 million records, while others like Qantas and Allianz Life reported data compromises. Security experts warn of potential data leak sites and emphasize the need for improved OAuth governance, behavioral monitoring, and user education to counter such threats.

Nike has filed a lawsuit in Los Angeles federal court against Edison Chen, founder of Clot, seeking $126,615 allegedly owed by Chen's company Juice for products provided to Nike. The case, titled Diversity-Breach of Contract (Case No. 2:25-cv-07447), arises over a year after Chen ended his partnership with Nike and moved to collaborate with Adidas. Chen confirmed the Adidas collaboration at a Clot show in 2024, announcing the 'Adidas Originals by Edison Chen' collection, which has since led to three new releases. The specific nature of the alleged breach remains unclear, and neither Nike nor Chen has publicly commented on the lawsuit. The partnership between Nike and Chen, which spanned 20 years and included various shoe designs, concluded without a public explanation.

The North America Athletic Wear Market was valued at $25.44 billion in 2024 and is projected to grow at a 7.48% CAGR, reaching $48.63 billion by 2033. Key drivers include rising health consciousness, active lifestyles, innovation in performance materials, and the growing popularity of athleisure and sustainable apparel. Major brands such as Nike, Adidas, and Lululemon are leading market growth across the U.S., Canada, and Mexico. Challenges include intense brand competition, market saturation, and volatile raw material prices due to supply chain disruptions and labor shortages. Sustainable and eco-friendly materials like recycled polyester and organic cotton are increasingly adopted to meet environmental demands.

The North America athletic wear market was valued at $25.44 billion in 2024 and is projected to grow at a 7.48% CAGR to reach $48.63 billion by 2033. Growth is driven by rising health and fitness consciousness, increased participation in physical activities, and innovations in performance and sustainable materials. Key trends include the rise of athleisure fashion, demand for eco-friendly and high-performance apparel, and advancements in intelligent fabrics. Major players such as Nike, Adidas, Lululemon, Under Armour, Patagonia, and The North Face dominate the market, facing challenges from brand saturation, competitive pricing, and volatile raw material costs. The report covers market dynamics, regional breakdowns, product categories, and company-specific analyses.