Madrid software provider for healthcare and beauty medicine flowww has raised €4 million in funding to scale its international expansion. flowww, founded and led by entrepreneurs Natalia Villora and Germán Oltra, offers a vertical solution that enables aesthetic medicine, beauty, and healthcare businesses to unify all their operations into a single platform. The software includes features such as an intelligent agenda, digital invoicing with electronic invoices, stock management, automated marketing and data analytics. Additionally, it provides specialized modules tailored to client needs, such as flowww WhatsApp, customised web applications and other tools that enhance commercial conversion and transactional efficiency. flowww’s SaaS model ensures that companies can grow continuously and adapt to the demands of each business stage. It improves revenue by 40 per cent and optimises profitability by 20 per cent. Currently, flowww operates in 17 countries and serves 3,500 clinics, having managed over 13 million appointments with an annual transaction volume exceeding €300 million. The company has a team of 70 professionals across its offices in Spain, Mexico and Brazil. With this first investment round, it seeks to expand into the European and Latin American markets through strategic partnerships with new partners, following the example of its collaboration with Odella in Mexico. According to Natalia Villora, CEO of the company: "We are at a pivotal moment for the company, where our track record demonstrates that flowww effectively addresses key challenges in growing an aesthetic medicine, healthcare and beauty business. We are capable of driving direct profit margins with highly productivity and marketing-focused tools, providing the best vertical solution for the market. For this reason, and after years of being a profitable company funded by our own resources, we feel we have surrounded ourselves with the best partners to take an exponential leap into the global market and open new sectors focused on business growth with highly qualified support." This first investment round for the company was led by Swanlaab Venture Factory and Bonsai Partners, with participation from Sabadell Venture Capital. Verónica Trapa, General Partner at Swanlaab, commented: "flowww’s ability to convert large private healthcare chains into loyal clients demonstrates the great potential of its technology in the enterprise and mid-market segments. Natalia's vision and her focus on monetisation, customer success and data exploitation position flowww on the path of global leaders like Zenoti and Mindbody." Martí Escursell, Managing Partner at Bonsai, added: "flowww is part of a select group of verticalized B2B software companies that successfully serve both enterprise and retail clients—something that, from our experience, represents a distinct competitive advantage.” Lead image: Natalia Villora and Germán Oltra, flowww founders. Photo: uncredited

Spanish SaaS startup flowww secures €4M to scale across Europe and Latin America

Spanish SaaS startup flowww, founded by Natalia Villora and Germán Oltra, has raised €4 million in funding to expand its operations in Europe and Latin America. The company offers a vertical solution for aesthetic medicine, beauty, and healthcare businesses, enhancing operational efficiency and profitability.