Marketing Mag provides Australian marketing news, trends, and resources.

Marketing Mag

MarketingMag | 9,575 followers on LinkedIn. To inspire and advance great marketing - we connect, enlighten and support our audience of marketers. | Our mission is to inspire and advance great marketing – we connect, enlighten and support our audience of marketers and decision makers.

Marketing connects… helping marketers build better relationships with their audience, organisation, C-suite and partners.

Marketing enlightens… through trusted news, education, insights, thought leadership and trend coverage, helping marketers make an impact today and into the future.

Professor of Marketing, and Deputy Dean, Learning & Teaching at RMIT University

Constantino (Con) Stavros

Marketing Magazine at MarketingMAG Africa

MarketingMAG AFRICA

MarketingMag

This week's top stories at MarketingMag : New OOH research unveiled, the life of a global marketing director, value has never tasted so sweet, and contemporising a 90s cult classic for Gen Z revellers. Subscribe to our weekly newsletter at https://lnkd.in/gBr9YwQ8

At SXSW Sydney 2024, digital outdoor media leader QMS , in partnership with audience measurement pioneer Amplified Intelligence , unveiled a world-first study on the impact of human attention in out-of-home (OOH) environments. Developed over two years, the research aims to reshape how marketers measure and maximise OOH effectiveness. QMS chief strategy officer Christian Zavecz and Amplified Intelligence CEO Dr Karen Nelson-Field sat down with MarketingMag to talk through the findings. #marketing #outdoor #outofhome

With global markets now more accessible than ever, expanding your brand internationally has become easier – often achievable without leaving Australia – thanks to the wide array of technology available to marketers. NEOLITH ’s group marketing director Andreas Manero discusses the global challenges facing the construction industry and the strategies he employs to address them. #marketing #globalmarketing #international

Thirty years after Sub Zero’s launch in 1994, Carlton & United Breweries has resurrected the 90s cult classic premix brand to release Australia’s first zero-sugar cola and vodka beverage. VaynerMedia APAC head of creative and consulting Yash Murthy says the chief communications challenge became quickly apparent: selling the promise of a ‘good time’ to Gen Z at a time when many feel like they aren’t having one. #marketing #genz #retro

Every industry talks about ‘value’, but what does it mean to the average customer? More than money, that’s a guarantee. Here’s what The Cheesecake Shop chief marketing officer Rebecca Barnes identified as value, and why it’s integral to consider every ‘slice’ within your marketing strategy. #marketing #value #content

This week's top stories at MarketingMag : OOH experts on the future of the industry, the power and pitfalls of targeting with precision on CTVs, the 15 drivers of digital experience at DX Vision 24, and stop ghosting your customers – the art of post-purchase wooing. Subscribe to our weekly newsletter at https://lnkd.in/gBr9YwQ8

Coming Up Roses founder Kelsey McCormick asks if you've ever felt like a brand ‘booty-called’ you? You know the drill, she says: you buy something, hear nothing for ages, then suddenly they pop up with a ‘u up?’ message. And you’re left thinking ‘who is this again?’ It’s a classic case of post-purchase ghosting, and it’s time we called it out for what it is: a missed opportunity to turn a one-time impulse purchase into a lasting customer relationship. #marketing #postpurchase #relationship

TV advertising has always been about reaching the masses, but Connected TV takes it a step further, offering not only broad reach but also the precision that traditional TV couldn’t deliver. Samsung Ads head of product marketing – APAC Samantha Cooke says streaming audiences were once out of marketers' reach, but that's all changing. As streaming becomes the go-to for Aussies, ‘streamflation’ is pushing viewers toward more affordable options with ads. #marketing #connectedtv #CTV

Noel Cook has a long history in Australia’s OOH market, having been at oOh! almost right from the start. Now the managing director of Wildstone Australia , Cook is bringing the international expertise of the global brand over into the local market. London-based Wildstone CEO Damian Cox and Cook spoke with MarketingMag about the future of the outdoor industry, the challenges, and the opportunities presented with the digitisation of the market. #marketing #ooh #outdoormedia #outofhome

This week's top stories at MarketingMag : Mailchimp declares Email is Dead, why in-app attribution is failing marketers, B2B buyers crave the right kind of thought leadership, and the six principles of persuasion. Subscribe to our weekly newsletter at https://lnkd.in/gBr9YwQ8

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