CreatorIQ is a technology company that provides an enterprise influencer marketing platform, enabling brands to scale their influencer programs with data-driven insights.

CreatorIQ

CreatorIQ is the most trusted software solution for companies seeking to advance their influencer marketing maturity in the age of the creator economy. Using CreatorIQ, our customers cultivate authentic partnerships with creators to reach broader business objectives.

Our Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement, and the world’s most innovative companies trust CreatorIQ to power their influencer marketing programs. ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.

Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, London, and Ukraine. In September 2021, CreatorIQ announced its agreement to acquire Tribe Dynamics, the leader in influencer marketing analytics and data science capabilities. For more information, visit CreatorIQ.com.



Third Wave Digital

Vayner/RSE

Affinity Investment Group

TVC Capital

Unilever Ventures

Kayne Partners

Silver Lake Waterman

Affinity Group( TPG Growth)

TriplePoint Ventures

WWD Exclusive: Our data reveals Gisou by Negin Mirsalehi is at the top of Earned Media Value rankings across hair care and skin care across both the U.S. and Europe — and the only European-based beauty brand on the Europe + US charts.

“Gisou has seen absolutely phenomenal growth in EMV over the last 24 months growing 160% year-on-year in the last 12 months and 96% year-on-year in the prior 12 months." - Conor Begley, CreatorIQ CSO

Gisou’s power stats for April 2024: 

🏆 Ranked No.1 for EMV among all hair care and skincare brands in the U.S. and Europe

🏆 Experienced 126% YoY EMV growth in the U.S. and 204% YoY EMV growth in Europe

🏆 Collected $18.4M EMV in the U.S. and $10.7M in Europe

🏆 The new Honey Infused Lip Oils generated over $11.8M EMV within 11 days

Congratulations Sarah Watt and the entire Gisou team! 

Learn more about how Gisou is dominating the beauty space in the article by Jennifer Weil: https://ow.ly/qoSz50Sc6mH

#Gisou #InfluencerMarketing #CreatorEconomy

That’s a wrap on our first CreatorIQ Connect Roadshow stop in New York City! 

A big thank you to the expert speakers from Tiffany & Co., GIVENCHY Beauty, NARS Cosmetics, and Snap Inc. for sharing their valuable insights with us. 

Here’s what we learned:

1️⃣ Engagement over follower count: 100k followers on platforms like Snapchat can be more valuable than larger follower counts elsewhere due to a highly engaged user base

2️⃣ Authenticity over viral moments: Explore creators in new verticals and niches, thoughtfully pair them with products, and stay true to your brand's values

3️⃣ Creator marketing equals business success: By tracking share-of-voice we can predict which brands might experience revenue growth

Next stop: Los Angeles on June 13. See you there!

#CreatorIQRoadshow #InfluencerMarketing #CreatorEconomy

Security is one of your top priorities, and it’s one of ours too — because a disruption to your creator programs is a disruption to your business. Here are our five pillars of security and safety:

🔒Data Privacy & Protection
🔒System Security & Vulnerability Management
🔒System Availability & Uptime
🔒User Management & Access Control
🔒Risk Mitigation While Working With Creators

Learn more about our commitment to security, safety and compliance: https://ow.ly/UgoE50SbfKu 

#InfluencerMarketing #Cybersecurity #CreatorMarketing #BrandSafety

This week on Earned we’re joined by Bridget Dolan, Managing Director of YouTube Shopping! YouTube recently rolled out several updates to its Shopping features, providing content creators with even more ways to monetize their channels.

Tune in to learn how:

➡️ YouTube's affiliate program connects 50k+ creators with top brands, fostering genuine, trust-driven shopping

➡️ Understanding regional differences, from Korea's live shopping craze to Brazil's unique habits, is key for global e-commerce

➡️ YouTube leads in merging entertainment with shopping, using strategies like QR codes for TV and data-driven insights on creators' sales impact

Spotify: https://ow.ly/2vni50S93M9
Apple Podcasts: https://ow.ly/1EVu50S93Ma
YouTube: https://ow.ly/kKGX50S93Mb

#EarnedPod #InfluencerMarketing #YouTube

June is Pride Month, and we’re celebrating by spotlighting LGBTQ+-founded and owned brands winning with creator marketing across a range of industries 🌈

First up is ONE/SIZE, an inclusive beauty brand launched in 2020 by viral creator Patrick Starrr. ONE/SIZE is dedicated to creating a space where everyone belongs:

“This is for all the curvy women, skinny boys, drag queens, thick guys, girly girls, beauties with disabilities, gender nonconforming icons, runway models, and makeup lovers. ONE/SIZE is redefining beauty by elevating the voices of the unheard. We make space for everyone to belong in our movement for radical expression.”

Fast forward to 2023, and ONE/SIZE Beauty has amassed $170.5M EMV worldwide — an impressive 90% increase from the previous year. 

Click through to learn more about the brand’s EMV winning year!

#PrideMonth #OneSizeBeauty #InfluencerMarketing

We're kicking off our CreatorIQ Connect Roadshows in New York City this week!

Introducing the expert speakers joining us to chat about how the world’s leading brands are elevating their creator marketing strategies:

🎤 Adrian G., Influencer Relations Manager at Tiffany & Co.

🎤 Haley Schluter, Head of Consumer Engagement at GIVENCHY Beauty

🎤 Jamir M., Client Partner at CreatorIQ

🎤 Kate Langan, VP, Global Integrated Communications at NARS Cosmetics 

🎤 Rebecca Cianci, Enterprise Account Manager at CreatorIQ

🎤 Noah Wieseneck, Senior Manager Partnerships at Snap Inc.

🎤 Conor Begley, Chief Strategy Officer at CreatorIQ

See you there!

#CreatorIQRoadshow #InfluencerMarketing #CreatorEconomy

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