JRA is a creative agency that specializes in making clients' dreams work in reality through a combination of passion, imagination, and operational expertise.

Founded in 1987, and now part of RWS Global, JRA is an internationally recognized, award-winning team of next-level creators who transform imaginary worlds into real live moments for the ultimate guest experience. JRA’s team prides itself on designing vividly but responsibly, creating destinations that are not only beautiful and memorable, but also operationally successful. That is why JRA is a trusted creative force that brings to life attractions, exhibits and other immersive environments, captivating visitors on land and at sea. Services include master planning, writing and content development, experience planning and design, executive media production, graphic design, art direction and project management, and fabrication.

For over 35 years, JRA has been creating extraordinary destinations for an impressive roster of clients and brands including Cedar Fair, Children’s Museum of Atlanta, Cincinnati’s Black Music Walk of Fame, The Coca-Cola Company, Ferrari World Abu Dhabi, Google, Hasbro, LEGOLAND, Lionsgate, MSC Cruises, National Comedy Center, NBC Universal, Science Centre Singapore, Sony, The FRIENDS™ Experience by Original X Productions, Tencent, Toyota, Universal Studios Florida, View Boston and more. To learn more, visit experiencejra.com.

On land and at sea, RWS Global provides ideation, design, technical, casting and operation services to create extraordinary entertainment, live events, exhibits, destinations, décor and brand attractions. As the world’s largest full-service provider of attractions and experiences, RWS Global delivers more than a million live moments daily and provides more than 8,000 career opportunities each year.

JRA, Part of RWS Global

Hamilton County is celebrating one year of the Cincinnati Black Music Walk of Fame this weekend. 

We are proud to have led the planning, design and project management for this iconic establishment that honors legendary artists and their contributions to music history. Congratulations to all the 2024 inductees! 

Learn more about this weekend's celebration below.

#ExperienceJRA #RaiseYourExperience Hamilton County, Ohio

Renovations of the Indianapolis Motor Speedway Museum are speeding along! 🏁

#ExperienceJRA #RaiseYourExperience #IMSMuseum

We're looking forward to the opening of The FRIENDS ™ Experience: The One in Vegas!

#ExperienceJRA #RaiseYourExperience #ExperientialDesign #InteractiveExperience

We are thrilled about expERIEnce Children's Museum's Phase II grand opening this Friday! See a sneak peek of our work on this incredible project below.

#ExperienceJRA #RaiseYourExperience #ChildrensMuseum

It’s National Mascot Day! Today and every day, the Mascot Hall of Fame aims to make people laugh and draw them closer to the teams they love while educating families on the art and science of mascots.

JRA provided master planning, writing and content development attraction planning and design, graphic design, executive media production, project management and art direction services for this family fun zone. 

#experiencejra #raiseyourexperience #nationalmascotday

One of our more meaningful projects, The National Underground Railroad Freedom Center, provides fun and engaging ways to prioritize community, freedom, history and culture.

Check out their Juneteenth Jubilee Festival next week: https://hubs.ly/Q02BlzSz0

#experiencejra #raiseyourexperience #freedom #freedomcenter #juneteenth

Our team enjoyed attending and exhibiting at IAAPA Asia in Bangkok last week. 🎉🌟🎡 

It was a fantastic opportunity to connect with industry professionals, showcase our ever-evolving capabilities and learn about the newest trends in the attractions industry. 

Thank you to everyone who stopped by our booth and made this experience unforgettable! 

#raiseyourexperience #experiencejra #IAAPAAsia

'Tomorrowland' has never really been about the future. It’s always about what we want from today, cloaked as the future. 

For Walt Disney, that vision of the future was about mobility. Mobility meant freedom, progress and future. Now, our dreams of the future are tied more closely with sustainability and are more focused on individual action rather than a future brought to you by corporations. 

Two present-day museums aim to transform guests into active participants in shaping the future. But these two museums struggle to deliver because they are too big to be nimble. The future changes fast! The ever-changing future can be best expressed with small-scale, urban attractions like Arcadia Earth. 

See a breakdown of Matt Dawson's presentation on 'Tomorrowlands of Yesterday and Today' at TEA SATE Europe below!

#raiseyourexperience #experiencejra Themed Entertainment Association

Preview the new exhibits master planned, designed and implemented by JRA at expERIEnce Children's Museum opening soon! 

#raiseyourexperience #experiencejra

Any project worth doing is worth protecting. We work to preserve your project’s creative vision, preventing compromises from diminishing the final quality. 

We also serve as a high-level voice of balance, managing intellectual property concerns and design documentation, advising partners and collaborating with your project team to maintain the approved creative direction.

#raiseyourexperience #experiencejra #creativeguardianship

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