Furla is an Italian luxury fashion company known for its high-quality handbags, accessories, and footwear. The brand is recognized for its elegant and timeless designs, with a focus on vibrant colors and fine craftsmanship.

FURLA

Furla

Founded in 1927 in Bologna, Italy, Furla is one of the major players in the worldwide leather goods market, standing for its strictly Made-in-Italy creativity.

The company is present in 100 countries with more than 450 single-brand shops situated on the most prestigious international shopping streets, a distribution network with over a thousand official points of sales and important growing channels such as travel retail and e-commerce.

UniCredit Group

Furla Nuvola floating highlights. 

International guests gathered at the former Rimessa dei Fiori in Brera for the Furla Nuvola Milan Fashion Week event and enjoyed flowing nell'aria.
#FurlaNuvola 

Furla unveils the new Nuvola bag on the occasion of the Milan Fashion Week and chooses the former Rimessa dei Fiori in Brera as its house. An immersive and experiential installation in a changing and floating ambience that is meant to be redesigned, every moment, by the eyes of the beholder. A bag with a free spirit that breaks rigidity, on which the "Arcosfera" hardware debuts: a modern geometric interpretation of Furla's classic arch logo personalizedwith a sphere. Furla Nuvola embodies the brand’s new aesthetic that is encapsulated in fourkey concepts: bellezza, equilibrio, leggerezza, and libertà. Beauty is synonymous with a state of calm, balance between past and future, lightness in movements and forms, and freedom of expression. The Furla woman perfectly personifies these elements.

#FurlaNuvola #Milanofashionweek

Furla unveils “Italian Moments”: the new Spring Summer 2024 Campaign.
Shot by the American photographer Sean Thomas, the imagery features Italian actresses Gaia Girace, notable for her role in the TV series “My Brilliant Friend” and Ludovica Martino, known for her part in the teen drama “Skam Italia”.
Together, they portray the Furla women who carve a peaceful space in a fast-paced life, discovering an equilibrium in the pleasant state of just being.
Gaia and Ludovica radiate an effortless and relaxed aura that harmonizes with the splendid Italian surroundings, perfectly matching the styles of Furla’s collection.

#FurlaItalianMoments

Furla Names Karry Wang as New Brand Spokesperson 

Furla is thrilled to name the Chinese young actor and singer Karry Wang as the new brand spokesperson. This announcement kicks off the beginning of a journey that will bring several upcoming projects with him. Wang’s first appearance will be in the campaign of the new CNY24 Special Capsule “Out of blue, Win in orchid”. The imagery draws inspiration from the theme of orchids with Chinese characteristics and applies the unique colors to the new generation of Furla’s signature Candy Bag.
 
As a young actor and singer of Gen Z, Karry Wang is beloved for his sunny, confident, and positive attitude. In his film works, he meticulously studies roles and vividly shapes characters, growing through the understanding of different roles. He played major leading roles in the movies “Fallen Bridge” and “Homecoming". #FurlaCandy 


Furla embraced an impactful global Out-Of-Home campaign. The Cruise 24 collection makes its striking debut in Milan, Rome, Madrid, London, Tokyo, Hong Kong, Shanghai and Shenzen, reaching over 75 million impressions. 
With this action, Furla unveils “Vita a Palazzo”. Paintings, tapestries, inlaid floors, and marble columns make up a Renaissance Palace, exhibiting a classic Italian tradition of craftsmanship and experimentation that is at the core of the Furla world. #ItalybyFurla #FurlaCruise24

Furla unveils “Vita a Palazzo”: the new Cruise 2024 Campaign. Paintings, tapestries, inlaid floors, and marble columns make up a Renaissance Palace, exhibiting a classic Italian tradition of craftsmanship and experimentation that is at the core of the Furla world.
Shot by photographer Paolo Zambaldi, the campaign is a representation of equilibrium - a state of rest, smooth balance, a place of life, contemplation, and beauty.
#FurlaCruise24 #ItalybyFurla

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