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Getty Images

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Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 488,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.

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We're proud to partner with Delaware State University (DSU) to restore thousands of images from DSU's Archives and preserve its rich history and legacy dating back to 1891! DSU now joins other esteemed HBCUs currently working with Getty Images to protect their intellectual property, increase access to unique imagery, and raise awareness of rarely seen historical events on a global scale. 

This collaboration, in conjunction with our HBCU program partners--Epson America Inc., Denny's, Adnet Global and Stand Together--underscores the continued dedication to advancing cultural preservation and disseminating present and historical narratives of HBCUs, as well as the commitment to empowering future generations with the transformative power of visual storytelling. Learn more here ➡ https://lnkd.in/eXMYAMhN

We are proud of our partnership with Picsart to develop a custom model that will bring commercially safe, responsible AI imagery to creators, marketers and small businesses! As our Chief Product Officer, Grant Farhall, shared, "We are thrilled to be working with another partner that is choosing to build powerful AI capabilities through licensed content, and in a manner that respects the rights of IP holders."

🗣 Today at #CannesLions2024 we explored the impact of AI on DEI. 

AI, particularly #GenAI, is rapidly gaining interest and adoption across the ad industry. GenAI can risk perpetuating or even worsening stereotypes but with the right protocols, it can be an invaluable a tool for inclusion.

So what can brands and agencies do?

Here are some key takeaways:

🔧 GenAI is a tool not a strategy. We need diverse voices in the room around implementation and monitoring. - S. Tina Biswas, Razorfish

👥 AI will affect every single job ever. Not educating yourself on how to use AI will be a pitfall. Understanding AI allows for co-designing input data ensuring better representation.
 - Christina Mallon (She/Her/Hers/Disabled), Microsoft

📊 AI is enabling us to measure at scale - let that data lead you to being a more inclusive brand - Asha Shivaji, SeeMe Index

⚠️ GenAI will be part of our industry so we need create a model where we ensure the input is good - to protect the people that create it and sustain our community - Dr. Rebecca Swift, Getty Images

📍 Cannes Lions International Festival of Creativity

Typeset Pro users now have access to premium visuals from Getty Images. Use Typeset’s AI to instantly design and format content for your business using imagery from Getty Images’ creative library. Sign up to create more impactful content faster with these combined resources: https://hubs.li/Q02B9ggv0

📣 Save The Date 📣

20 June | 10.30 | at Canopy by Hilton Cannes

Join us at #CannesLions2024 to unpack the latest insights and guidance on how those using and developing AI systems can safeguard against regression and avoid regurgitating ‘baked-in bias’.

GenAI can risk perpetuating or even worsening stereotypes ⚠️ but with the right protocols, can be used as a tool for inclusion.

Register now to join us in person - https://lnkd.in/gkAX8fcd

Sara Denby Christina  Mallon (She/Her/Hers/Disabled) Asha Shivaji Dani Mariano Dr. Rebecca Swift

📣 Save The Date 📣

20 June | 3pm CEST | Yahoo Beach

Harmful stereotypes of masculinity in ads are harming young men and those around them.

What is driving this? When it comes to gender equality, have we left men and boys behind?

Join our event at #CannesLions2024 to hear #UnstereotypeAlliance experts answer these urgent questions and share the critical steps that brands can take to course correct and create a better future for all.

Register now ➡️ https://lnkd.in/ecf4F4t3

Sara Denby Rachel Lowenstein Fernando Desouches Michelle Terry Dr. Rebecca Swift John L Williams

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