Lippincott is a global creative consultancy that creates, grows, and transforms brands to shape businesses, disrupt industries, define generations, change behaviors, and inspire people. Self-described.

Lippincott

Business Consulting and Services

Oliver Wyman

Advertising Services

Icons in the Making

Lippincott | 29,243 followers on LinkedIn. We create, grow and transform brands to shape businesses, disrupt industries, and define generations.  | Lippincott is a global creative consultancy. With a passion for solving our client’s toughest challenges, we create, grow and transform brands to define industries and transcend categories. 

A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences.

Senior Partner, Director of Marketing and Customer Strategy

David Mayer

HOLLY OBERMAN

Brand Strategy & Innovation Partner, APAC

Jenny Chang

AI is not going to take your job, but someone who knows how to use it will.

Tom Ajello™

Adelaide University is poised to redefine the global higher education sector. But what did it take to get the brand there? Lippincott's Graham Harvey and Ingrid Kool-Clarke will be taking to the virtual AGDA stage on November 26 alongside University of South Australia 's Sarah Cutbush GAICD and Adelaide University 's Benjamin Grindlay to discuss all of this and more. You’ll hear how we balanced a storied legacy with ambitious progression to bring to life a contemporary brand expression that reimagines the conventions of how universities are represented across the globe. Sign up for the virtual session here: https://lnkd.in/eCcm-__b

"With greenhushing becoming more prevalent, we’re at risk of entering a ‘green recession’ — where companies stop talking up sustainability and customers stop rewarding their efforts." In Sustainable Brands ' latest piece, Lippincott's Alex Paine breaks down a common myth in sustainability circles and two strategies companies can adopt to effectively communicate and be rewarded for their sustainability initiatives. Get the full story: https://bit.ly/3Z4ux4E

Hats off to a very special client on launching their new brand—we loved being on this journey with you. It's been, well, brilliant. Stay tuned for a full case study on our partnership with Advent . In the meantime, join us in congratulating them on their next chapter. Greg Handrick Nital Patel Helen Chow Peter Fera James Atkins Kannie Lam

We loved partnering with Bombardier to take their brand to new heights. Hear the story behind the award-winning Mach.

Last week was our second installment of our Icons in the Making Dinner Series. It was a night of honest conversation and genuine connection—and we can't wait for the next one. Thank you to the 13 incredible female leaders who joined us, and to our hosts: Lippincott's Rose Baki and Heather Stern , and Anjali Sud , CEO of Tubi.

A huge congratulations to our team and our client, Bombardier , for winning the prestigious Best of the Best and Red Dot Awards! We’re so proud to be on this journey with you. Read more about our winning work here: https://bit.ly/3YPH8sb Maria Pagano Aurore Batt Michael Guerin

A new future for the keeper of America's past. See the work: https://lnkd.in/efhm8MBT The New York Historical

In AI we don't trust? Recently, we went on a journey to find out how consumers are feeling about AI. We surveyed over 11,000 people across 146 brands in 12 industries., and the results were clear: the majority of them don't trust brands when it comes to AI. Here's what we've found, and how brands investing in this technology can bridge the trust gap: https://lnkd.in/eH3kPR_G

In 2024, our national discourse and remembering our history is critical to our democracy. So, today, we’re introducing a modern, forward-looking brand for the keepers of America’s past. Meet the reimagined The New York Historical . For over two centuries, The New York Historical has preserved, collected and studied America’s history—all while championing nation-wide education programs and poignant events for the public. Ahead of its 220th anniversary and the creation of a new wing dedicated to democracy, we worked with New York’s first museum to reimagine its brand and tell its story, broadening perceptions and highlighting the museum as a living, active force that shapes who we are today. Its new name, The New York Historical, drops ‘Society’ to emphasize a sense of inclusive and open dialogue, and recontextualizes ‘Historical’ as a powerful, present collective noun. Its new identity is modern while still nodding to the museum’s history. And it’s all grounded in a clear brand idea: our nation in conversation. Congratulations to our partners at The New York Historical for this monumental achievement—we couldn’t be prouder to have been on this journey with you, and for all the journeys to come. See the work: https://bit.ly/4f2NiL5

Lippincott Catalogues

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CMO and Global Director of Business Development

Heather Stern

Senior Associate, Brand Strategy

Kaitlin Leung

Founder, Creative Director

Luis Servera

Senior Design Director

Alex Marcus

Alicia Chiu

Director, Design Production

Andrew McCarthy

Business Development Director, EMEA

Ashley Webster

Betsy Kelso

Global Creative Director

Brendán Murphy

Design Director

Chet Purtilar

Chris Colborn

Chief Experience Officer (CXO)

Tarek Sultani

Senior Partner, Lead of Lippincott Middle East

John Marshall

Chief Strategy and Innovation Officer

CMO & Global Director of Business Development

J. Gordon Lippincott

Founder

Donald R. Dohner

Dan Clay

Partner

Consulting Companies With Less Than $1B in Revenue (Top 10K)

Product Design Companies With Less Than $1M in Revenue

Advertising Companies With Less Than $50M in Revenue (Top 10K)

Northeastern US Companies With More Than 50 Employees (Top 10K)

Lippincott is a leading brand strategy and design consultancy.  The firm was founded in 1943 as Lippincott & Margulies and pioneered the discipline of corporate identity.  Lippincott operates globally from its offices in the United States, Europe, Asia and the Middle East.  Recent clients include American Express, Delta Air Lines, ExxonMobil, IBM, Mashreq, McDonald's, Nissan, Samsung, Sprint, Vale and Walmart.

New York

United States

North America

Majority of consumers don't trust brands when it comes to AI, according to Lippincott

Why Microsoft, Absolut Vodka, and Skittles' pride activations actually worked

Why Microsoft, Absolut Vodka, and Skittles’ pride activations actually worked

Wolters Kluwer launches AI-powered Lippincott Medical Education digital learning platform

Repairs to close portions of Genesee Road in Burton

Lippincott, VMLY&R Make Moves in EMEA

Lippincott Names New Partner for Innovation Practice

Severe childhood linked with lower school achievement in adolescence

Philip Edward Lippincott Named a Lifetime Achiever by Marquis Who's Who

Hawaiian Airlines Unveils New Brand and Livery

We help clients create new brands or reposition existing ones through messaging, strategy, logos, and identity systems.

We drive innovation and growth by identifying new markets, optimizing offerings, and developing go-to-market strategies.

We help clients create meaningful customer experiences by turning innovative ideas into captivating interactions.

We assist marketers in developing structures and tools to succeed in an evolving customer landscape.

We bring brands to life across high-impact touchpoints to drive business forward.

We help companies activate their brand within their employee base to create a sense of shared purpose and inspire belief.

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