Mys Tyler is an app that provides body-relevant fashion inspiration, allowing women to share body data and outfits for styling advice and product recommendations.

Mys Tyler

Mys Tyler | 1,332 followers on LinkedIn. Mys Tyler is the feel good social-commerce app, connecting women with body-relevant fashion creators and outfit inspo. | Mys Tyler is a tech platform that leverages AI and creators to revolutionize how consumers discover and shop for clothing.

Anna Lozynski

Daniel Lloyd Jones

Founder & CEO at Mys Tyler

Sarah Neill

Chief Operating Officer (Fractional) at Mys Tyler

Lorna Wilson

Fashion Brands! Now you can connect with Mys Tyler’s community of 600,000 shoppers and thousands of creators through our new Collaboration Hub. This is a simple way to showcase your products with authentic, relatable content that truly reflects your audience. Know a brand that would benefit? Tag them here!

We're busting the myth that there's no demand for plus-size fashion—market data shows the size of the opportunity is undeniable. So why are some brands still missing out? The issue isn’t demand but rather a lack of investment in R&D, thoughtful design, representation, and in-store availability. It's time for brands to meet this market where it is: ready to spend on inclusive, well-designed fashion. Thanks to Inside Retail Australia for sharing Mys Tyler data and insights, and our thoughts.

We love getting to know our Contributors on a deeper level one at a time! In our newest Fashion & Flat Whites feature, we interviewed one of our lovely Fashion Contributors, Julie Gardner , from Alexandria, Virginia in the US. In her interview, Julie chats with us about her style, journey to confidence, favorite fashion hack, and more! We also learn how Julie discovered Mys Tyler, and the impact of using Mys Tyler. Julie shared that, "Mys Tyler has motivated me to embrace aging and try to be the BEST STYLE ME that I can be at any age." #Fashion #fashioncommunity #Style #Ageism #MysTyler #Representation #Inclusion #FashionForAll

Given that we ALL have to wear clothes, we should all be able to find and buy clothes that fit not just our body, but also our style, our budget, and our values. But for many women that is not the case. To kick off the conversation about gaps and opportunities in the plus size market, three Mys Tyler Fashion Contributors shared their experiences and suggestions for what needs to be improved. We loved reading this and seeing Alison Zupancic , Kemi A., and Brianna Siciliano on The Curvy Fashionista ! What is YOUR perspective on the state of plus size fashion?? #representation #plussizefashion #plussize #fashion #mystyler

Nearly 40% of clothes bought online are returned, and while that sounds like a shocking error rate, it's only the tip of the iceberg. Absolutely loved seeing the gorgeous Amy Abrams Amy Grant and Prabina Adhikari as the lead story (and image) on Mamamia sharing their personal experiences and frustrations to provide some colour behind "why is finding clothes to fit so hard?"!

New York Fashion Week kicks off TODAY, and while most will be watching the runways to see the latest trends, our team will be eagerly watching (and hoping) to see more representation and diversity. Earlier this year, Vogue Business published a study on size-inclusivity at AW24, classifying looks as straight size (0-4), mid-size (6-12) and plus size (14+). Their study showed that a dismal 0.8% of looks at New York Fashion Week were plus size. Compare that to our data that suggests that more than HALF of American Women are in this category. Thanks to The Curvy Fashionista, for allowing our founder Sarah Neill to contribute this piece. Brianna Siciliano and Sarah Neill will be in New York tomorrow attending the Renee Cafaro Atelier show (with Wydr footwear) and cheering for all the gorgeous looks across a diversity of models!!! #nyfw #fashion #data #fashiontech #inclusivefashion #plussize

We all know that fashion is not representative. In fact, in research we conducted in 2022 we found that 81% of Australian women didn't feel represented by fashion advertising. Today we've released Mys Tyler Insights, starting with data on Australian women in an effort to provide a new resource for the industry and to keep representation, diversity and inclusion at the top of the agenda. You might find this data surprising, because it is NOT what we see when we visit a shopping centre, turn on the TV, open a magazine, or scroll our social feeds. Let's do better! #fashiontech #diversity #inclusivefashion

What an incredible morning chatting all things fashion, fit and representation with Kylie and Larry on the Morning Show. In this segment, our Founder and CEO Sarah Neill , had a chance to talk about why she started Mys Tyler, how the app connects users with like-bodies fashion creators, the fashion industry’s fit problem, and how Mys Tyler offers a hyper-personalised shopping experience that reduces return rates to below 5%. They also dove into a topic Mys Tyler and our community are incredibly passionate about – diversity and representation within the fashion industry. We all know that fashion is not representative and within this segment we give an insight into the body data we’re launching on August 1st, which looks at size-diversity amongst Australian women and highlights the need for better representation in the fashion industry. Thanks for those behind the scenes and pulling this together Emily Simmonds and Megan Chambers – what an amazing morning it was! To watch the full segment, click here: https://lnkd.in/g8EahGPx

We've always taken a human approach to solving human problems, and as AI dominates multi-media over the next couple of years, we think misleading content, #pinterestfails and disappointment will result in an EVEN GREATER PREMIUM placed on authentic content and the creator economy. That said, we are incredibly excited about how we can leverage AI to fuel our platform and enrich our community. We know AI can improve our customer experience through personalization, discoverability, functionality and quality of content. We've loved working with the Google Cloud team to integrate Vertex AI into our platform, and are now thrilled to be part of the NVIDIA inception program as well. Having access to experts at the leading edge of this technology, hearing about potential applications and accessing their knowledge, tools and resources. #humanfirst #ai #googlecloud #vertexai #nvidia

In an effort to make their platform more inclusive in regards to body diversity, Pinterest will be testing a new tool that will allow users to filter women's fashion and wedding searches by different body types. We're so excited to see Pinterest taking this initiative! Here at Mys Tyler , we know the value of seeing body-relevant and body-diverse fashion inspiration. In a study we conducted last year, we found that 78% of women feel more relevant, better about their bodies, and/or inspired to try new styles when they see women who look similar to them in the fashion industry. But, 81% of women don’t don’t feel represented by fashion advertising. On our app, after users complete a body quiz with their body measurements, our fit algorithm matches them to like-bodied Fashion Contributors around the world for body-relevant fashion inspiration, ultimately creating a more personalized, relevant, and empowering shopping experience. We're excited to continue to see the positive impact that body-relevant fashion representation has on women's confidence, self-esteem, and self-acceptance! #representationmatters #representation #bodyrelevance #fashiontech #pinterest #mystyler #fashiontechnology #bodypositivity

Mys Tyler - Women's Fashion

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CEO & Founder

Asia-Pacific (APAC) Companies With Less Than $1B in Revenue (Top 10K)

Asia-Pacific (APAC) Companies With More Than $1M in Revenue (Top 10K)

Oceania Female Founded Companies

Communities Companies With Fewer Than 100 Employees (Top 10K)

Mys Tyler is social shopping that helps women buy clothes that fit. Our proprietary FIT algorithm matches shoppers to like-bodied creators with similar height, shape, size and age that show the outfits they are wearing, how they fit, how they are styled and where the items can be purchased. Downloaded by more than 500,000 women globally, Mys Tyler has created a space where women feel welcomed, represented and supported. 86% of users are more body confident as a result of using Mys Tyler. By improving fit confidence we've reduced returns, our average rate of return through Mys Tyler is 3.6%.

Venture Round - Mys Tyler

Pre Seed Round - Mys Tyler

Antler

Advertising, Business and Retail Services

Sydney

New South Wales

Australia

Oceania

New Mys Tyler Portal Connects Brands with Diverse Creators

Fashion brands failing plus-size women are failing themselves

'It's humiliating.' Three women of different sizes on the reality of shopping in Australia.

The Average American Woman is ‘Plus Size’ – Why Does She Still Feel Like the Minority?

Revel The Runway brings a size-inclusive runway show to Canberra next autumn

Plus-size women overlooked by most brands, reveals Mys Tyler survey

Fashion Short-Changes Plus-Size Bodies: Report

Study: Majority of U.S.women are plus-size, overlooked by most fashion brands

Mys Tyler survey uncovers disparity in size diversity in fashion advertising

New Data Reveals The Average Aussie Woman Wears A Size 16

A quiz that matches users with fashion creators who share their body type, height, and size for personalized fashion inspiration.

A daily feed providing outfit inspiration and styling tips from diverse body types and fashion creators.

Direct links to purchase recommended fashion items shared by creators, facilitating easy online shopping.

Access to fashion advice from the community and an AI stylist for outfit and styling queries.

A feature to discover new clothing brands that fit the user's body type, tested by the community.

A program allowing users to share their style, collaborate with brands, and earn commissions.

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