Yıldız Holding

Ülker

Godiva

pladis1

pladis is one of the world’s leading snacking companies and home to much loved brands including McVitie’s, Ülker and Carr’s. pladis is also proud to distribute a carefully curated range of GODIVA chocolates exclusively for consumer packaged goods channels around the world.
 
pladis also owns regional brands such as Jacob’s, Go Ahead, Flipz, BN, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.
 
Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 25 factories in 11 countries, and is founded on collaboration, agility and resilience.
 
As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world.
 
pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise of bringing happiness with every bite.  This passion, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world.

To view our privacy policy visit: http://www.pladiscareers.co.uk/privacy-policy/

pladis Global

McVitie’s 'There is Only One' campaign makes a triumphant return to British TV screens today, and this time, we take immense pride in sharing that it has received industry recognition.

The TV ad, which stars broadcasting great, Sir Trevor McDonald, has been recognised by The Grocer as their Top Campaign in Sweet Biscuits in 2023.

Watch the ad again here for a reminder of why there is only one biscuit for the nation’s biscuit break. 🍪

Are you getting the optimum dunk for your biscuit? Here at McVitie’s we’re on a mission to save the nation from dunking disasters. Our newly-appointed Chief Dunking Officer, Dr Helen Pilcher, has carried out extensive research which showed that over six million biscuits are lost each week in the UK to over-dunking. Helen and her team have discovered the optimal drinks pairings for our biscuits and the best dunk durations, revealing that most biscuits should be ‘micro-dunked’ for less than a second. What a brilliant idea!

Well done to Aslı Özen TurhanJames HerringKeren McCarronJames King  and all the McVities team!

We're pleased to announce that our subsidiary company, Ülker Bisküvi, has clinched the top position globally in sustainability among 450 companies in our category. This prestigious recognition, announced recently, comes from the London Stock Exchange Group’s ESG Score, which objectively evaluates environmental, social and governance performance of all publicly listed companies. In addition, we are proud to announce that, in the same review, Ülker Bisküvi has secured the top position among the 108 companies listed on Borsa İstanbul - the Turkish stock exchange.

As part of the pladis family, Ülker is making excellent progress in sustainability and this achievement is testament to our collective commitment to making a positive impact on the world around us. The transparent assessment by the London Stock Exchange Group covered crucial themes such as emissions, environmental product innovation and human rights.

Ülker’s CEO, Mete Buyurgan, said, “Embedding ESG standards into the way we do business is about more than just reducing our environmental footprint; it’s about redefining our impact on the world. 

“This achievement is a key milestone in our ongoing commitment to our stakeholders and recognises the profound changes we are making in our business, often exceeding industry standards. From reducing emissions and effective waste management to preserving human rights and cultivating ethical labour practices, we aim to create a long-lasting, positive legacy.

“This accomplishment reflects the collective dedication and passion of the entire team. Every sustainable practice, every innovative initiative and every positive change is a testament to our unwavering commitment.” 

Huge congratulations to the whole pladis team for this achievement!

Wishing all our colleagues, partners, suppliers and customers joy and happiness this festive season. 🎉

Exciting times are ahead for pladis as we gear up to bake and make even more of the world's tastiest and most-loved biscuits and chocolates in 2024! 🍪✨ 

You can also read our CEO, Salman Amin's, end-of-year message below.

https://lnkd.in/egzQ9N25

We're dreaming of a White (Chocolate Digestive) Christmas! 🎄🍪

Tonight’s the premiere of our ‘Inside McVitie’s at Christmas’ documentary on Channel 4 at 9pm. If you’ve ever wondered how our expert bakers come up with new flavours, how our teams put together your Victoria selection boxes every Christmas, or how our McVitie’s sites bake more than 92 MILLION biscuits and cakes a day, then this is the show for you.

It’s been a busy few months of filming behind-the-scenes, but we’re delighted with the end result and know you will be, too! Huge thanks to our partners, ITN, and to all our colleagues around the business who have made it happen, especially those at our sites who’ve shared a little bit about how we ‘bring happiness with every bite’ through the McVitie’s biscuits we bake. 

There’s more to come with a second documentary next year, but for now, just make sure you’ve got your McVitie’s biscuits at the ready, sit back and enjoy tonight as you see #InsideMcVitiesAtChristmas.

#TrueOriginals #McVities

The McVitie’s White Chocolate Digestive went down a treat in the UK this year and one of the key contributors to the viral innovation, pladis Lead Product Development Chef Robert Craggs, was interviewed by the Mail on Sunday this weekend.

Ahead of tonight’s ‘Inside McVitie’s at Christmas’ documentary, the article reveals some of the unique flavour combinations that were tested in the production, as well as detailing some of the intricacies behind creating our McVitie’s cake for King Charles III’s Coronation in May.

Read the full piece here and watch ‘Inside McVitie’s at Christmas’ on Channel 4 tonight at 9pm.

https://lnkd.in/e69HDddc

Our Jeddah factory recently hosted guests from the Turkish Consulate. Led by Turkish Ambassador Mehmet Metin Eker and Consul General Mustafa Unal, our visitors had a behind-the-scenes tour of our biscuit and chocolate production lines, which collectively produce more than 450m packets of biscuits a year, including notable Ülker favourites such as Halley, Biskrem and Tea Biscuits.
 
The visit also provided the opportunity for our team to present an insightful overview of operations, sharing details about the technical specifications of the site as well as the positive impact it has on the local community - including the pioneering work they are doing to increase female representation on production lines. And there was also a unique opportunity to showcase our cutting-edge new chocolate line, which is being used to produce luxury products for our Godiva Chocolatier brand.
 
Thanks to Serkan Taskin, Mustafa Çelik and Hasan YAZICI for seizing this occasion to spotlight pladis' capabilities and its significant contributions to the region.

Not content with just winning Gold at the Effie UK Awards, our Mini Cheddars team have gone one better and also won Gold at the Effie Awards Europe for their 'Welcome to Cheddar Town' campaign.

The Effie Awards are one of the most prestigious awards in the marketing and advertising industry spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The campaign, which first launched in 2021, received the Gold Award in the Food and Beverage category and was commended for helping Mini Cheddars to beat the major players in the industry with some cheesy humour.

Aslı Özen Turhan, Chief Marketing Officer for pladis UK & Ireland, said: "The Mini Cheddars brand had experienced a dip in consumer engagement post-pandemic, becoming slightly forgotten. Through the introduction of a fresh and distinctive personality in our campaign, we successfully revitalised the brand, resulting in a remarkable doubling of Mini Cheddars' spontaneous brand awareness and an impressive 21% surge in sales. Achieving the Gold award in what is a fiercely competitive EU market is truly outstanding!"

According to research from Deloitte, it’s estimated that between 15% to 20% of the world’s population are neurodivergent . So, to mark International Day of People with Disabilities (IDPWD)s this year, we welcomed distinguished ‘Thinking Light Coach’ founder and co-lead of the Neurodiversity Network at GSK, Danielle Cudjoe-Michalski (ICF ACC, PMP), to explore the often-overlooked challenges of invisible disabilities. 
 
During the session, Danielle shared candid insights about her own neurodiversity journey, discussing the barriers affecting diagnosis and the impact this can have on an individual’s mental health. 
 
Danielle also spoke about the pressing need for greater neurodiversity awareness, highlighting the remarkable benefits neurodiverse colleagues bring to the table and the importance of fostering a neuro-inclusive workforce that empowers colleagues to bring their whole selves to work.
 
A heartfelt thank you to Danielle for an informative and empowering session. 🌟 
 
#IDE #IDPWD #inclusion #diversity

It’s a huge privilege to be the custodian of brands as loved as McVitie’s, Ulker and Godiva among many others. We care deeply for them because they bring such happiness to millions around the world day in, day out. And we take great pride in baking happiness into everything we do.

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pladis is a global company dedicated to bringing happiness through biscuits and chocolates. With a rich history dating back to the 1800s, the company has evolved to become a leading player in the confectionery industry.

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