Prada and Moncler Increase Prices Post-Pandemic Without Losing Market Share

How luxury priced itself out of the market

Prada and Moncler have increased their prices sharply since the pandemic, but they have not yet seen a significant loss in market share or customer base. This contrasts with other luxury brands like Burberry, which experienced a 21% volume decline due to increased prices in new collections. The luxury sector overall saw operating profits rise from 21% of revenue in 2019 to 26% in 2022, indicating a general trend of margin expansion.

Prada

Prada Incorporates Vintage Underwear in Spring/Summer 2025 Collection

Vintage Underwear Is Coming For Your Top Drawer Next Spring

Prada has included simpler big briefs in their futuristic-meets-nostalgic outlook for the upcoming spring/summer 2025 season, aligning with a broader trend in the fashion industry towards vintage underwear.

Prada is involved in the design and retail of luxury fashion items and accessories, self-described as a leading brand since 1913.

Miu Miu

The Prada Group is a global leader in the luxury industry and a pioneer in its unconventional dialogue with contemporary society across diverse cultural spheres.

Home to prestigious brands as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824 and Luna Rossa, the Group remains committed to enhancing their value by increasing their visibility and desirability over time.

Promoting creativity and sustainable growth, the Group offers its brands a shared vision that gives each of them the opportunity to stand out and express their essence.

With 26 owned factories and over 14,800 employees, the Group designs and produces ready-to-wear, leather goods, footwear and jewellery collections, and distributes its products in more than 70 countries, through 606 Directly Operated Stores (DOS), e-commerce channels and selected e-tailers and department stores. Prada Group also operates in the eyewear and beauty sectors through licensing agreements with industry leaders. 

Prada S.p.A. is listed on the Hong Kong Stock Exchange as 1913.

Prada Group

#PradaLineaRossa has once again partnered with Red Bull to create an unprecedented challenge. This train-bound bike course, mastered by 2024 Slopestyle World Champion Dawid Godziek, is a marvel of engineering, built on a train in Upper Silesia, Poland. It features 8 jumps, a roller, and a stair drop, resulting in the world’s first flat drop backflip to flat landing from stairs. The feat is supported by Prada Linea Rossa's ever-enhancing high-performance wear, inspired by the human body’s most athletic accomplishments.

Discover more: https://shorturl.at/iJNSb 

Prada
#RedBull

The Generation Prada internship program is designed to prepare the next generation of diverse fashion industry leaders with industry expertise, mentorship, and opportunities for career growth. 
 
Stay tuned for our next class, launching in 2025 and based in New York City, and take a look at what previous talents had to say about their experience in the program. 
 
#PradaGroup
#PradaGroupImpactOnPeople

From the Sala Maestoso Hall of Cinema #AriAnteo CityLife filled to capacity, #LiaFurxhi, Director of #FestivalCinemAmbiente spoke with #LorenzoBertelli, Head of Corporate Social Responsibility of the Prada Group and #MariaChiaraPastore, Scientific Director of Forestami and Professor at Politecnico di Milano, about the commitment of the #PradaGroup and Forestami to involve as many citizens as possible in spreading the importance of the culture of urban forestry through the #ForestamiAcademy.

The evening continued with the screening of the documentary ‘Il Était Une Forêt’ ("Once upon a Forest") by Luc Jacquet, the story of the exploration of the great rainforests through the narration of botanist and ecologist Francis Hallé. 

Reserve your seat for the next open-air Cinema evening screening on September 29th. The event is free of charge, subject to availability: http://bit.ly/4ebuU23

#PradaGroupImpactonPlanet

Miu Miu presents "EL AFFAIRE MIU MIU", the 28th commission from the Miu Miu Women's Tales series, directed by Laura Citarella, emerging voice of Argentinean cinema. 

#MiuMiuWomensTales

Yesterday Biblioteche Senza Frontiere Italia delivered the #SEABEYOND Ideas Box to FOQUS - Fondazione Quartieri Spagnoli, to promote Ocean Literacy and ocean conservation in the city of Naples, which for millennia has held a central role in the Mediterranean Sea.
The mobile media library, entirely dedicated to Ocean Literacy, was created thanks to the support of the SEA BEYOND educational program, launched by #PradaGroup in partnership with UNESCO Ocean.
The 'SEA BEYONDers,' #CarmeloIsgrò and #ValentinaGottlieb - in collaboration with our educators - led an Ocean Literacy workshop attended by 50 elementary school children.

Discover more: https://bit.ly/3XCBn0p

Come and discover the travelling, immersive, interactive science exhibition that explores the intricate connections between the ocean and the global climate.
The initiative is curated by UNESCO Ocean and supported by #PradaGroup in the framework of #SEABEYOND to raise awareness of sustainability and ocean preservation. The exhibition is also part of a collaboration with Luna Rossa Prada Pirelli team on the occasion of the 37th #AmericasCup, aiming to promote ocean conservation and ocean literacy.

We are waiting for you from September 24th to October 4th at the Port Olímpic in Barcelona, right by the Bogatell Fan Zone for America's Cup spectators.

Discover Ocean&Climate Village: https://bit.ly/3zbkpga

#AmericasCup
#SEABEYOND
#PradaGroupImpactOnPlanetAndCulture

COM:PRADA

Prada

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