The Krazy Coupon Lady provides information on discounts, deals, and coupons from various retailers, self-described as a resource for savings.

The Krazy Coupon Lady

The Krazy Coupon Lady | 4,519 followers on LinkedIn. Helping brands amplify their offers to savvy, purchase-ready shoppers  | The Krazy Coupon Lady (KCL) is a female-founder-owned media company on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. Our teams of shopping experts curate and hand-test nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox. It&#39;s like having that one friend who always knows the best deals, guiding you on what to buy and where to find it, all through expertly curated content.

Senior Engineering Manager, Web

Travis Moats

Head of Data

Lior Cohen Amikam

Blowin' Shit Up at The Krazy Coupon Lady | Sales Leader Ready to Listen, Learn and Inspire | Proud CHIEF, NextUp Member and DEIB Advocate

Maya Mirt

Manager, Account Management

Angie Bouwma

As prices rise, consumers are weighing price, convenience, and quality more than ever. Join us on November 8th at 12pm PST as Maya Mirt , Senior Director of Strategic Accounts at KCL and NextUp Northern California share insights from KCL’s latest surveys on value-driven shopper behavior and effective promotion strategies for engaging today’s consumers. Register for FREE here: 👉 https://bit.ly/3UFIhjH

Heading to Path to Purchase LIVE & Expo? Don’t miss our private lunch workshop, where brands will dive into peer-to-peer workshop discussions on winning big with coupons in 2025. Our experts, Molly Powers and Corrie Tully , we’ll explore strategies that are proven to work, drawing insights from over 3,000 consumer promotions published each month at KCL.

Prices are rising—how are shoppers reacting? Join us for a free virtual event on Friday, November 8th at 12PM PST where are our very own Maya Mirt will break down how different generations are reacting to price increases and offer tips on how brands and retailers can create promotions that meet today’s needs. Link to Registration: https://lnkd.in/gdwsvc-p

We surveyed more than 800 KCL users, and this is what people want on Black Friday. 👀 1️⃣ Shoppers want simple deals on Black Friday, we’re talking a straight-up percent off. Hot Tip for Marketers: Shoppers are skeptical about the value of Black Friday deals. This is your chance to surprise them with genuine, standout offers. Transparency and real value will help build trust and loyalty. 2️⃣ Free shipping is a must. Nothing ruins our deal math faster than a shipping fee. Hot Tip for Marketers: Free shipping is a huge motivator—if you can’t offer it year-round, consider making it a key part of your holiday strategy. Also, make product quality and reviews visible—shoppers care! 3️⃣ Only a hardcore 8% say they will do all or most of their Black Friday 2024 shopping in stores. Hot Tip for Marketers: Focus on omnichannel strategies! Shoppers are blending online and in-store experiences, so create a seamless connection between your digital and physical stores. Incentivize online-to-offline shopping with promotions like “buy online, pick up in-store” (BOPIS) or exclusive in-store offers for online shoppers to maximize both channels. See the full results (including the top categories consumers are shopping Black Friday 2024): https://bit.ly/3YoAfg0

Looking to shake up your consumer promotions for 2025? Catch up with Kelly McKay , Molly Powers and Corrie Tully , live and in action at Path to Purchase LIVE & Expo!

How Do Shoppers Feel About Black Friday Deals? Almost half of shoppers (47%) believe that Black Friday deals have worsened over the past decade. 📉 In contrast, only 18% feel they’ve improved. Hot Tip for Marketers: Shoppers are skeptical about the value of Black Friday deals. This is your chance to surprise them with genuine, standout offers. Transparency and real value will help build trust and loyalty.

What Categories Are They Eyeing? 💻🎧 Tech takes the lead, with 29% looking for deals on TVs, headphones, and laptops. 🛋️ Home goods like furniture and appliances are also hot at 19%. 🧴 Daily household essentials round out the top 3 at 18%. Hot Tip for Marketers: Tech and home goods are hot, so create standout promotions like limited-time bundles or flash sales to capture attention. For daily essentials, emphasize convenience and value—consider bulk deals that appeal to shoppers looking to stock up.

🔖 What Type of Deal Do Shoppers Love Most? 🏅Percentage-off coupons or promo codes are the top choice, with 45% of shoppers favoring them! 💵 Dollar-off promotions are also a hit by 17% of shoppers. Hot Tip for Marketers: Lean into simple, no-nonsense discounts like percent-off deals—they’re a proven hit with shoppers. Highlight these offers prominently in your ads and landing pages to boost conversion rates. Consider pairing these with time-limited offers to create urgency and drive quicker decisions.

Where Do Shoppers Want to Find the Best Black Friday Deals? 📦 Amazon dominates, with 46% 🎯 Target at 22% 🛒 Walmart at 21% Hot Tip for Marketers: Even if you’re not on Amazon, focus on channels where your consumers shop, and make sure your deals are visible there. Consider exclusive promotions with retailers to drive traffic to your brand.

Joanie Demer was on Good Morning America this morning to chat about Thanksgiving food prices and the retailers offering great prices through the holidays! Check it out here: https://lnkd.in/gpmKtRGr

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