TVB 無綫電視 is a television broadcasting company that provides entertainment content and news. It operates streaming platforms such as myTV SUPER and TVB Anywhere.

TVB (Television Broadcasts Limited)

TVB 無綫電視

TVB (Television Broadcasts Limited) | 7,566 followers on LinkedIn. Television Broadcasts Limited (“TVB”) (HKEX stock code: 00511) is one of the world’s largest commercial Chinese programme producers. Headquartered in Hong Kong, TVB is one of the few broadcasters in the world that operates a vertically integrated business model encompassing content creation, broadcasting and distribution. Since 2016, TVB has begun its transformation journey from a traditional media to a major digital player.

Johan Wong

President, View From the Duck Pond Inc.

Jim Patterson

Christian Yang 楊尚友

C.S. Wilson Lau

When you watch an online video and see a “5-sec skippable ad,” what do you usually do? 58% of respondents skip immediately, according to the findings of this year’s Video Consumption Study conducted by NIQ. These insights were shared by NielsenIQ at their presentation of the 2024 Video Consumption Landscape Survey, which reveals critical viewer behavior trends in Hong Kong. Conducted from July to August 2024, this comprehensive survey involved 1,000 Hong Kong residents aged 15-64 who consumed video content online or offline in the past week. It assessed viewing habits across various platforms, including free-to-air television (TVB, Viu TV, Hoy TV, RTHK), streaming platforms like Netflix and Disney+, and social media platforms such as YouTube, Facebook, Instagram, and Xiaohongshu. The findings provide a detailed analysis of where, when, and how video content is consumed across different demographics. This data is invaluable for marketing professionals looking to optimize their strategies in an increasingly competitive landscape. Download the presentation deck to explore these insights further and ensure your marketing strategies are aligned with current consumer behaviors. https://lnkd.in/gZKifCPD #TVBMS #TVBSHOWCASE2025 #NIQ #2024VideoConsumptionLandscapeSurvey

What an incredible night! TVB Showcase 2025 successfully gathered distinguished clients and partners, showcasing the strength of the advertising and marketing community in Hong Kong. Thank you to all our esteemed guests from various industries. Your presence made this event special. We hosted speakers from WARC who shared invaluable marketing insights, including a CMO panel discussion with JBM and DBS, and a presentation on the latest video landscape report from NIQ. Their expertise equipped attendees with essential knowledge for navigating the marketing landscape. A big shoutout to the talented artistes who showcased our capabilities. Your creativity added vibrancy to the evening. We are excited about the opportunities that emerged from our premium content and extensive reach in Hong Kong. Our reach on the Greater Bay Area (GBA) and digital-platform solutions positions us to drive growth in this dynamic market. Thank you once again to everyone who participated. #TVB #TVBMS #TVBShowcase2025 #SalesPresentation

Shining Bright at the Spark Awards 2024 We are delighted to share our success at the Spark Awards 2024. We are honored to have received two Gold 🏅🏅 and one Silver 🥈 in the categories of Best Original Content, Best Use of Branded Content, and Best Media Campaign – Corporate social Responsibility. These achievements highlight our innovative travel program, "Le Grand Tour de Taipei (Grand住去台北)," as well as our engaging campaign, "Anti-Fraud Dim Sum Restaurant (防騙大查樓)." These accolades reflect our dedication to creativity and excellence in audience engagement, driving significant results for client’s brand. A heartfelt thank you to everyone who contributed to this success! A huge thank you to Standard Chartered for their unwavering support, which inspires our creative teams to produce impactful content. Award Categories: - Best Original Content – Standard Chartered: Le Grand Tour de Taipei (Gold) - Best Use of Branded Content – Standard Chartered: Travel To The Fullest. Live Life To The Fullest – Le Grand Tour de Taipei (Gold) - ⁠Best Media Campaign – Corporate Social Responsibility – Standard Chartered: Anti-Fraud Campaign (Sliver) #TVBMS #SparkAwards2024 #BestMediaCampaign #BestOriginalContent #BestBrandedContent #SCAntiFraud #Grand住去台北 #防騙大查樓

【TVB大灣區廣告方案《大覆蓋 大商機》第八回】 話說TVB大灣區廣告方案成功Sell俾老闆，但點解飛爺同下屬都無晒聲氣？ 飛爺氣沖沖去追問下屬方案去向，雙方都以為對方偷橋得逞，點知女同事突然霸氣登場！原來方案落咗喺女同事手上！全因佢調查發現有95% 嘅廣東受訪電視觀眾都鍾意翡翠台，仲吸引超過63% 嘅翡翠台觀眾想嚟香港玩添。 所謂「成大事者心思縝密」，女同事成功捉住呢個道理，向老闆展示 TVB 大灣區廣告方案最大嘅優勢，仲運用智慧將焦點轉向自己，最終贏得呢單job嘅決策權！ 成功上位！ TVB大灣區廣告方案捉緊每個商機，助你成為終極嘅大贏家！ 了解更多： https://lnkd.in/gnnwG_vw TVB GBA Advertising Packages “Greater Coverage, Greater Opportunity” Ep.8 – Finale Talking about TVB Greater Bay Area Advertising Packages, it has been successfully pitched to their boss, but why both Fei Ye and his subordinate are falling to silence? Fei Ye was pissed after the meeting and questioned his subordinate about the progress of the plan. When they both thought that the other parties had won the deal, the female colleague unexpectedly shows up. She got the plan! Because of her detailed research, 95% of TV viewers surveyed in Guangdong enjoy watching TVB’s Jade channel, resulting in over 63% of Jade channel viewers being willing to travel to Hong Kong. Winners take the long view, the female colleague effectively shows the greatest opportunity of TVB Greater Bay Area Advertising Package to the boss, shifting attention to herself with her cleverness. Finally, win control over the job decision and elevate her position to a higher level! TVB Greater Bay Area Advertising Package holds on every business opportunity, helps you to be the final winner! Know more about TVB GBA Advertising Package: https://lnkd.in/gnnwG_vw #TVBMS #TVB #GBA #TVB大灣區 #TVAdvertising #TVB大灣區廣告方案

【TVB 台慶劇《黑色月光》開播即登頂！內地首播囊括8大熱度榜No.1！】 由優酷視頻和TVB聯合製作的台慶劇《黑色月光》，是楊茜堯闊別六年後重返娘家無綫拍劇，故劇集早於拍攝期間已贏盡焦點，開播前在内地優酷視頻平台預約人數已超過278萬！日前劇集於優酷視頻正式開播，黑色狂潮席捲各大內地收視熱話榜！該劇在優酷熱搜、電視劇榜、港劇榜、抖音劇集榜、貓眼全網熱度榜、小紅書熱點榜及微博的多個影響力榜單上均獲得No.1位置。此外，在小紅書劇集話題瀏覽量突破1,617萬，抖音主話題播放量更是高達4.2億，收視與口碑勢如破竹！ 想了解這部劇集內容有幾勁爆？敬請鎖定10月28日起，每周一至五晚9:30，翡翠台，讓我們一起見證這場復仇之旅！ "Darkside of the Moon" has officially premiered at No. 1 on eight different Hot Topic charts in Mainland China! This TVB anniversary drama, co-produced by Youku and TVB, has garnered over 2.78 million wish-list reservations in Youku, marking a significant milestone for Hong Kong drama in Mainland. The show has dominated major viewing charts, claiming the top spot on influential lists such as Youku's Hot Search, Drama Rankings, Hong Kong Drama Rankings, TikTok series rankings, and also Weibo. The excitement doesn't stop there! The viewing topic on Xiaohongshu has surpassed 16.17 million views, while the main topic on TikTok has reached an impressive 420 million views, showcasing both its viewership and social buzz soaring. Curious about this drama? Tune in TVB Jade on October 28 at 9:30 PM and see for yourself! #TVB #TVBMS #Jade #Drama

【Fukuoka Unlock BOOST UP TVB Plus Ratings】 After Tokyo Unlock and Osaka Unlock, this travel series makes a strong return! This time we will follow host Helen To (杜如風) to Fukuoka to discover the latest information and tips on local dining, entertainment, and attractions. Compared with previous weekday 2030 programs on TVB Plus, Fukuoka Unlock (解風福岡) (Epi.1-3) ranked No.1 with 2.4 ratings on average and attracted all demo group, especially A2, PI30K+, Top 3 Occupation & Tertiary Education Audience. In teams of weekly stream views in debut week, Fukuoka Unlock (Epi.1-3) ranked top 3 on myTV SUPER, with 53K stream views and 25K unique stream visitors. Among TVB Plus weekday 2030 programs in 2024, Fukuoka Unlock ranked No.1 with 92 buzz and 11,258 engagements in its debut week. Most viewers praised the host Helen To for being funny and humorous, making this program enjoyable and lively. Don’t miss out! Tune in to TVB Plus at 8:30 PM every Monday, Tuesday, Thursday and Friday! #TVB #TVBMS #variety #travel #fukuoka #japan #TVBPlus

【TVB大灣區廣告方案《大覆蓋 大商機》第七回】 會議開始，下屬叫同事打開手機睇方案，諗住今鋪終於有得發圍，準備升職加人工。點知飛爺突然破門而入一句KO佢：「咁細點睇呀？要睇就睇大啲！」 女同事仲要補多腳，搞到下屬喺同事面前丟晒架！飛爺奸笑連連，似乎呢場廣告方案大戰勝負已定。 睇嘢要夠大，視野先夠闊！開會前要做好調查，開發商機前更要做好功課。有研究指，90% 受訪廣東觀眾都認為用電視螢幕收睇廣告更加吸引。依家有埋TVB 大灣區廣告方案，同時打入廣東省同香港兩地市場，接觸3000 萬大灣區觀眾。廣告想淨係投放喺廣東省又得，再配合埋堆堆 APP打入全國市場，簡直係如虎添翼！ 下集最終回，到底邊個可以贏取方案又得老闆歡心呢？ 了解更多： https://lnkd.in/gnnwG_vw TVB GBA Advertising Packages “Greater Coverage, Greater Opportunity” Ep.7 The meeting has started, the subordinate asks his colleagues to review his advertising plan on mobile phone. Suddenly, Fei Ye interrupts the meeting and says to everyone: “Such a tiny screen? Let’s have something bigger!” The female colleague suddenly applauds and supports Fei Ye, and Fei Ye smirks again and again. It seems like the die is cast…… The bigger screen you have, the broader vision you gain! Be well prepared before your meeting and explore your new business. According to research, 90% of surveyed viewers in Guangdong believe that advertisements are more appealing when they are viewed on a TV screen. And now, we have TVB Greater Bay Area Advertising Plan, targeting both Guangdong and Hong Kong markets with a potential reach in 30 million GBA viewers. You can solely place ad in Guangdong Province, but when you paired with “Maiduidui (埋堆堆)”APP to tap into national market, it will be like “a tiger with wings”! The next episode is the finale! Let’s see who will win the plan. Know more about TVB GBA Advertising Package: https://lnkd.in/gnnwG_vw #TVBMS #TVB #GBA #TVB大灣區 #TVAdvertising #TVB大灣區廣告方案

【TVB大灣區廣告方案《大覆蓋 大商機》第六回】 新一季繼續勾心鬥「好橋」 下屬開會前唔見咗隻手指咁大鑊？！ 開會前夕，下屬嘅手指竟然不翼而飛！下屬懷疑飛爺又喺度暗中搞鬼，於是上前對質。本以為自己諗嘅方案無敵，點知飛爺畀佢諗多幾步。 TVB大灣區廣告方案唔單只廣告製作一條龍服務，仲有《東張西望》專題贊助、介紹香港生活《潮流生活誌》及「節目產品植入」等多元化嘅方案，幫助廣告商直接打入大灣區接觸近3千萬觀眾，要打造大商機點止得一個方案咁簡單！ 下屬被飛爺反將一軍，真係輸得心服口服！呢場廣告方案大戰，究竟邊個笑到最後？ 了解更多： https://lnkd.in/gnnwG_vw TVB GBA Advertising Packages “Greater Coverage, Greater Opportunity” Ep.6 Continue wheel and deal in a new season. THE USB IS MISSING! The USB disappeared mysteriously right before the meeting’s eve! Fei Ye (飛爺) was suspected by his subordinate up to his old tricks and leading to a confrontation. He believed his strategy was unbeatable, but little did he know, Fei Ye made a few more steps than his subordinate thought. Only a single plan cannot create significant opportunities for your business. TVB Greater Bay Area Advertising Packages go beyond the one-stop production services, offering diverse program integration options like feature sponsorship of “Scoop”, showcasing Hong Kong lifestyles on “Pop Lifestyle Guide”, and product placement opportunities. Our strategies enable you to reach nearly 30 million audiences directly in the Greater Bay Area! This time, the subordinate was backfired by Fei Ye. Stay tuned to find out who will have the last laugh in this battle. Know more about TVB GBA Advertising Package: https://lnkd.in/gnnwG_vw #TVBMS #TVB #GBA #TVB大灣區 #TVAdvertising

TVB綠色峰會 | TVB Green Summit TVB日前舉辦以「香港實踐低碳經濟轉型」為主題的綠色峰會，此次峰會匯集了來自各界的專家學者和代表，深入剖析香港可持續發展和低碳經濟轉型方面的機遇和挑戰，以及綠色金融所帶來的商機，積極推動綠色生活。 《減碳創未來》第二集主要環繞三個主題，分別是「推動可持續發展 建設綠色生活」，「綠色創業：透過綠色融資釋放機遇」，和「科技驅動的永續發展：探索香港數位創新與綠色金融的交集」。各業內人士會在不同環節分享綠色金融的在不同方面的重要性。請密切留意半小時精華重溫。 TVB held the Green Summit which focusing on Hong Kong’s implementation of Low-Carbon economic transition. The summit invited experts, scholars and representatives from various fields to analyze the opportunities and challenges of sustainable development and low-carbon economic transition in Hong Kong, as well as the business opportunities presented by green finance, promoting green lifestyle. Please stay tuned to the half-hour programme “Carbon Cutting for a Greener Future”. There are three main topics covered in the episode 2, including “Promoting Sustainable Development Establishing Green Lifestyle”, “Green Entrepreneurship: Unlocking Opportunities through Green Financing” and “Tech-Driven Sustainability: Exploring the Intersection of Digital Innovation and Green Finance in Hong Kong”. Industry experts will share the importance of green finance in various aspects at different stages. Please stay tuned to the half-hour programme “Carbon Cutting for a Greener Future”. 《減碳創未來》節目 Jade翡翠台 (CH.81) EP2: Oct 6 (Sun) @1420-1450 TVB Plus (CH.82) EP2: Oct 12 (Sat) @1200-1230 #TVBMS #TVBGreenSummit #TVBESG #TVBSustainability #ESG #ClimateChange #LowcarbonEconomy #carbonneutral #Sustainability #GreenLifestyle #GreenFinance

【TVB台慶綜藝鉅獻《與天地對話》即將重磅推出！】 見天地，見自己。自然人文大型紀錄特輯《與天地對話》邀請知名藝人走出舒適圈，展開充滿挑戰與驚喜的旅程。他們將與當地人一同生活，深入了解當地的歷史、傳統和文化，並面對旅程中的各種不確定性。打開五感融入大自然，展開與天地的對話。藝人將去到南也門、索科特拉島、澳洲北領地、昆士蘭大堡礁，反思人生並領悟不同的人生道理。節目以精彩的拍攝和真摯的故事，帶領觀眾探索世界，尋找自我，獲得啟發與感動。 詳情👉 https://tvbms.com/47JhxDX #TVB #TVBMS #variety #nature

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