X to Host Election Town Hall With Donald Trump

Elon Musk's X to Host Election Town Hall With Donald Trump

X, led by Elon Musk, will host live video town halls with former President Donald Trump and Robert F. Kennedy Jr. in partnership with NewsNation, allowing users to ask questions to the presidential candidates. This move comes after Elon Musk's frequent criticism of President Biden and an invitation to hold a town hall on the platform, which has not been responded to.

X's Efforts to Attract Advertisers and High-Profile Personalities

Despite concerns from advertisers about hate speech and misinformation on the platform, X's chief executive, Linda Yaccarino, has made deals to produce video content with TV personalities like Tucker Carlson, Tulsi Gabbard, and Paris Hilton.

Threads to Launch Ads in 2024

As X's turbulence continues, can alternative social platforms catch marketers' attention?

Threads, backed by Meta, is expected to launch ads in the second half of 2024, which could give it a larger market share in the text-based social media space.

X's Ad Revenue Expected to Decline in 2024

X's U.S. ad revenue is expected to fall to $1.04 billion in 2024, down from $1.06 billion in 2023, due to brand safety issues and advertisers pausing or abandoning ad spend on the platform.

X Struggles to Retain Users

Despite having 550 million monthly users, X is struggling to retain users, suggesting a decline in user engagement and loyalty.

Alternative Social Platforms Gain Traction

Alternative social platforms like Mastodon, Bluesky, and Threads are gaining traction, with Mastodon reporting over 1 million users, Bluesky having 4 million users, and Threads boasting 130 million monthly active users.

Brand Safety Issues Affect X's Ad Business

Brand safety issues have led major advertisers like Toyota, Coca-Cola, Apple, and Starbucks to pause or abandon ad spend on X, contributing to the platform's declining ad revenue.

X, formerly known as Twitter, is a social media website based in the United States. With over 500 million users, it is one of the world's largest social networks and the fifth-most visited website in the world. Users can share text messages, images, and videos as 'tweets'. X also includes direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature.

Twitter, Inc. operates as a platform for public self-expression and conversation in real-time. The company's primary product is Twitter, a platform that allows users to consume, create, distribute, and discover content. It also provides promoted products that enable advertisers to promote brands, products, and services, as well as enable advertisers to target an audience based on various factors, including who an account follows and actions taken on its platform, such as Tweets created and engagement with Tweets. Its promoted products consist of promoted ads and Twitter Amplify, Follower Ads, and Twitter takeover. In addition, the company offers monetization products for creators, including Tips to directly send small one-time payments on Twitter using various payment methods, including bitcoin; Super Follows, a paid monthly subscription, which includes bonus content, exclusive previews, and perks as a way to support and connect with creators on Twitter; and Ticketed Spaces to support creators on Twitter for their time and effort in hosting, speaking, and moderating the public conversation on Twitter Spaces. Further, it offers products for developers and data partners comprising Twitter Developer Platform, a platform that enables developers to build tools for people and businesses using its public application programming interface; and paid access to Twitter data for partners with commercial use cases. Twitter, Inc. was founded in 2006 and is based in San Francisco, California. As of October 27, 2022, Twitter, Inc. was taken private.

COM:TWITTER

X

Last Close

53.35

27/10 22:50

Market Cap

41.09B

Beta: -

Volume Today

75.14M

Avg: -

Analysis Not Available