Weekday is a creative collective and platform for expression, focusing on in-season trends, limited-edition collections, collaborations, second-hand and re-made capsules in fashion, music, and art.

Weekday

Weekday is a street fashion & lifestyle brand pushing the boundaries of everyday dressing. It’s a collective, a platform for expression – cultivating the creative gen in the search of hypeworthy inspiration, new styles, and emerging cultural trends. 

Bossanova Investimentos

SATURDAY: One night, changing everything
Weekday premiere Spring 2024 with SATURDAY – a captivating movie trailer that elevates the essence of everyday life.

Step into a new realm with Weekday's Spring 2024 campaign SATURDAY – a visually captivating movie trailer that transforms the ordinary into the extraordinary. This cinematic campaign is about a decision that takes someone out of their comfort zone and a brief encounter that elevates a person's life in just one night. SATURDAY explores the transformative power inherent in a single moment.

It's a love story to the unconventional, as Weekday embraces the notion of endless nights that elevate everyday experiences. Utilizing film, especially the movie trailer, this campaign transcends the ordinary, inviting audiences to immerse themselves in inspirational worlds and engage with a redefined daily life.

www.weekday.com

#weekday #jeans # streetfashion 

Cheap Monday – launching Summer 2024 

Cheap Monday is about the fearless spirit of the youth culture, about empowering the young generation to discover their own path, to explore their creativity, and to express themselves freely. 
 
We take our cues from post punk & pop, underground music & art, nepo babies and true idols. 

Cheap Monday will offer a core collection of Jeans and will be sold via weekday.com and in selected Weekday stores and retailers starting Summer 2024. 

 

#cheapmonday #weekday #jeans #denim 

UNIFROM™ + Weekday Present the new perfume concept: Tissue Feast Limited Edition 

The Swedish fragrance house Unifrom™ and the street fashion brand Weekday introduce the Tissue Feast – a sensory limited-edition concept featuring the perfume oil INDIGO and a raw denim collection. Together, they blend body and fabric, pushing the boundaries of creativity and self-expression.

The limited-edition featuring the INDIGO perfume and a raw denim collection is an artistic representation of the intricate weaving process, reflecting the interplay between cells and fibers, much like the enlarged twill weave of the garments and the arrangement of molecules in the perfume oil, creating a second-skin experience.

INDIGO perfume and collection will be launched online and in selected stores on November 30th, 2023.


#fashion #limitededition #collaboration #weekday

Proud & honored... 

Weekday x The Fabricant win the WEB3 EXCELLENCE AWARD by MET AMS  ⚡ 

Together with digital fashion house The Fabricant, Weekday entered the world of digital items with limited-edition drop Artifact 001 in June 2023. It was made up of two digital collectibles; an eye-catching pair of sunglasses in two different colours. Physical versions of the glasses, twins, were be sold at weekday.com.

COM:WEEKDAY

Weekday