WhereIsMyTransport was an industry-leading technology company and the world’s no.1 provider of public transport data for emerging markets.

From 2015 - 2023, the company enabled millions of people in emerging markets to make a positive change in the way they move and in the way they live. Their work continues to enable sustainable development, environmental stability, and social equity in many of the largest cities in the Majority World.

SBI Investment

Global Brain Corporation

Cathay Innovation

Naspers Foundry

Global Innovation Fund

Goodwell Investments

Toyota Tsusho

Google

Liil Ventures

Nedbank

Elemental Excelerator

WhereIsMyTransport

Want a unique insight into how cities and citizens move? Check out the WhereIsMyTransport Data Portal and interrogate our unrivalled mobility and location data for yourself—in an easy-to-use, interactive format!

WhereIsMyTransport offers 1M+ kms of public transport network data, real-time data from incidents and disruptions, 90% unique informal economy Points of Interest, and Origin-Destination Data that shows where public transport users start and end their journeys. 

Our coverage spans over 50 emerging-market cities in Latin America, Africa, Southeast Europe, and Asia, and our Data Portal is home to samples from Mexico, Peru, South Africa, Thailand, and Indonesia. 

Explore our Transit Data, Real-Time Alerts, OD Data, and POI Data ⬇️

https://hubs.li/Q01VWSgM0

What’s the secret to keeping app users interested and engaged? In this Mexico Business News article, Jorge Lara, our Regional Growth Lead for Latin America, shares his top tips, including:

📲 Efficient onboarding
🎯 Clear messaging
🥳 Useful features
⚙️ Regular optimisation

All this matters because engagement is key for building a successful app. 28% of apps are uninstalled in the first 30 days, and it costs 5-25 times more to attract new customers than to retain existing ones.

Read more from Jorge here ⬇️ 

https://hubs.li/Q01VMbNP0

Public transport can be uncertain in Lima, Peru, but there's one thing our team in Lima have learnt: you can be certain that Limeños appreciate a free breakfast!

Gianmarco Heredia, CX Analyst at WhereIsMyTransport, was part of the launch team for our public transport app Rumbo in Lima. In our new blog post, he shares some highlights from his journey with our game-changing app, including:

💯 The challenge of building fare range data in Lima
🚐 How we promoted Rumbo through public transport payment card holders
🍳 And, yes, the appeal of a free breakfast for Limeños

Intrigued? Find out more in our latest blog post: https://hubs.li/Q01Vdrpv0

Hello #MOVE2023! 👋 We're on site today at the world's no.1 mobility and tech event—will we see you there?

Our Business Development team members Naomi Grant and Vardaan Shekhawat are set up at stall S157, talking to attendees about our public transport data and research services for emerging markets.

Want to find out what high-quality mobility and location data could do for you? Swing by stall S157 or drop us a message here on Linkedin.

They say you have to meet your target audience where they are. That means there's no better place to promote a public transport app than on public transport itself. 

🇹🇭  In Bangkok, Thailand, we branded city buses to introduce local commuters to Rumbo's game-changing features.

Did you spot a Rumbo bus in Bangkok? 👀

Find out more about Rumbo here: https://hubs.li/Q01TWl4C0

82% of trips in Mexico City are taken on public transport. For millions of people, it can be a real challenge getting to their destination. In our new blog post, we interviewed Fernanda Gonzalez, WhereIsMyTransport's Marketing Manager in Mexico City. She shared:

🛑 There's around 60 disruptions every day in Mexico City, costing commuters an hour every time. 
⏰ It can take five hours to get east to west, or north to south, in Mexico City. 

Our public transport app Rumbo provides real-time updates on incidents in Mexico City, helping commuters plan alternative routes and save time. Getting to your destination on time is no longer a guessing game. 

Check out our interview with Fernanda to find out more: https://hubs.li/Q01TClDY0

What's new with Rumbo? We recently got the chance to introduce our public transport app Rumbo to the listeners of JS100—one of Thailand's most established radio stations, and the first to report traffic disruption in the country. 

Watch the full interview (in Thai) with Jug Vajarodaya—our Regional Growth Lead for Southeast Asia—here: https://hubs.li/Q01Tfybk0

Read the article (in Thai): https://hubs.li/Q01TfwYS0

Better data means better outcomes. At yesterday's ITDP México webinar, Jorge Lara—our Regional Growth Lead for Latin America—discussed the role of high-quality mobility and location data for promoting sustainable and equitable public transport. 

The Institute for Transport and Development Policy is a global organisation that uses technical expertise, advocacy, and policy guidance to mitigate the impacts of climate change. Find out more here: https://hubs.li/Q01TCsrr0

And find out more about how WhereIsMyTransport ensures the data we produce is the best in market: https://hubs.li/Q01TCsNT0

Our marketing team in Mexico City has been working hard to make our public transport app Rumbo truly unmissable! 👀 🇲🇽

We visited a public transport hub and took the time to talk to commuters and drivers about their commuting experiences in Mexico's largest city.

Of course, we explained how Rumbo's real-time alerts and public transport network data makes journeys easier. We even gave new Rumbo users a free ride! 🎫🚐 

Find out more about Rumbo: https://hubs.li/Q01SNVRh0

Over 6 billion people live in emerging markets, and two-thirds rely on public transport. Today’s emerging-market citizen is working and commuting—a smartphone-enabled New Internet User with few digital tools built for their needs.

That’s where Rumbo comes in. 

With Rumbo, we saw an opportunity to build an app that improves the public transport experience and meets an unmet market need.

The latest version of Rumbo includes exciting new features to help people use public transport in Mexico City, Lima, and Bangkok. It also introduces a programme where partners can access new formats to reach new audiences. 

🏆 Our partner brands can now showcase their products, services, and locations in Rumbo, giving users rewarding new content types to interact with on their journeys. 

🙋🏽♀️ Rumbo partner brands can survey our users, gaining valuable insights from an audience that was once hard to reach. 

Rumbo is a world-class app improving public transport experiences across the Majority World. We're proud to offer a platform that not only benefits our partners, but also our users. 

Join us in this new chapter for Rumbo! 🎉

Let's make commuting in emerging markets by public transport a seamless and enjoyable experience.

Want to become a Rumbo partner brand? Get in touch with our Business Development team here ➡️ https://hubs.li/Q01Tf8Hm0

Find out more about Rumbo here ➡️ https://hubs.li/Q01TfbY10

WhereIsMyTransport is an industry-leading technology company and the world’s no.1 provider of public transport data for emerging markets. Their work enables sustainable development, environmental stability, and social equity in many of the largest cities in the Majority World.

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WhereIsMyTransport

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